Create a sophisticated platform that amplifies the significant results seen from last year’s campaign through:
An increased energy level of tactics and channels utilizing a portfolio mix of creative with diverse personas
Greater speed to market across broad awareness tactics, as well as both static and video creative assets
Stronger ties to the community driven by 1:1 communications and community outreach
The Solution: Full-funnel Media Execution & Creative Messaging
Through a live shoot to capture video and imagery, we were able to capture the true spirit of New Jersey, featuring diverse individuals and families in real locations. With the Healthier Starts Here tagline and revitalized messaging, this full-funnel campaign not only highlighted the benefits of GetCoveredNJ but also created a sense of urgency, compelling residents to enroll before critical deadlines. Showcasing record breaking creative assets with more messaging and interesting content used in many different formats. While the goal for OEP 2024-2025 was 440k enrollments, MSI surpassed that by reaching 513k, 14% higher than goal and 29% increase YoY.
