About Us

We are Marketsmith—the Outcomes Agency.

Outcomes are what happen when powerful, proprietary marketing technology and proven business acumen are skillfully blended with impactful storytelling and unparalleled, comprehensive media capabilities.

We help our clients to scale and save. To manage risk and reward. To go from challenger to champion. To sell their products more profitably to more people. To win.

We do this by leveraging embedded analytics that give our clients automated analysis and predictive capabilities, storytelling and collaboration, efficient and impactful media, all leading to measurable, quantifiable, attributable results.

We love the challengers, the dreamers, the new products that are designed to disrupt the market. We love those folks that truly believe their product or service is going to make a difference for their customers, their employees, the world. People and companies just like, well, us.

Our Leaders

  • Monica C. Smith

    Monica C. Smith

    CEO & Founder


    Our Founder and CEO is truly one of kind. She built Marketsmith, Inc. to be one of the largest women-owned and operated independent media and marketing agencies in the country. She is considered one of the strongest active CEO’s in media today—especially in omni-channel media strategy that drives retail success.

    Monica has numerous client successes in her tenure as leader of Marketsmith. She was able to transform Tumi from a single-product customer focus to a powerhouse multi-category specialty retailer. She took a product called Shark Steam mop from a troubled retailer to a company with $1.6 billion in sales from dozens of products. Monica also conceived of, developed and built iPredictus, a data visualizing software that aggregates media and customer data, provides actionable insights and predicts sales results with 93% accuracy.

    That is only to name a few.

    Please reach out to her…you will get a response.


  • Rob Bochicchio

    Rob Bochicchio

    EVP Media Innovation & Analytics

  • Carina Pologruto

    Carina Pologruto

    EVP, Strategy & Innovation

  • Jon Renner

    Jon Renner

    EVP Creative Services

  • Lois Marks

    Lois Marks

    EVP Client Performance

  • Nasir Michael

    Nasir Michael

    EVP Finance & Operations

  • Gina Callan

    Gina Callan

    SVP Media Director

  • Luis Hernandez

    Luis Hernandez

    SVP, Digital Strategist

  • Larry Durst

    Larry Durst

    SVP Executive Creative Director

  • Davey Rosenbaum

    Davey Rosenbaum

    SVP Research

  • Michael Waksbaum

    SVP Planning

  • Kathy Saccente

    Kathy Saccente

    Human Resources

  • Anne Picone

    Anne Picone

    General Manager

  • Gina Geary

    Gina Geary

    Director of Business Development

  • Ayanna Thompson

    Ayanna Thompson

    Employee Action Committee President



  • WBENC certified

  • WBENC WOSB certified

  • LGBTBE certified

  • LGBT Business Enterprise

  • New Jersey WBE certified

  • New York MWBE certified

  • The Port Authority of NY & NJ certified Woman-owned Business Enterprise

  • Commonwealth of Pennsylvania Small Business & Small Diverse Business Certification