Marketsmith Inc.

BUSINESS INTELLIGENCE

DATA IS JUST NUMBERS
WITHOUT THE RIGHT PEOPLE
TO INTERPRET IT.

Business Forecasting & Sales-Driven Reporting

Using your data and our proprietary technology, Marketsmith produces sales-driven reports to create and innovate media campaigns that maximize your ROI. MSI’s automated performance dashboards give B2C and B2B marketers complete transparency and allow you to generate detailed, real-time touchpoints to track every benchmark of success.
Marketsmith's proprietary data platform automates, cleanses, and consolidates your marketing and performance data to hold the business accountable to success metrics at every level. Our models are 94% accurate in forecasting what each part of the marketing strategy will drive and how it will amplify your brand.
Marketsmith eliminates the usual guesswork other agencies use to fill in knowledge gaps. At MSI, we combine real-time data and cutting-edge technology to create, model, and execute strategies that guarantee results.

CRM & Segmentation Strategy

Knowing where and when your customers act is only part of the equation; to influence behavior and increase loyalty, you need to understand the "why" that drives business. Absorbing the streams of information pouring in from sales, customer service, and marketing can feel like drinking from a firehose. Marketsmith channels all your data into a central database and uses our proprietary technology to filter it into actionable insights.
A consolidated view of every prospect and customer experience means we know exactly how your target audience will feel and act in response to various marketing executions. While most partners only focus on short-term gains, MSI takes your business to the next level by seeking long-term value. We help you create the right lens for customer acquisition cost and the appropriate level of investment and touchpoints to retain and reactivate clients at the optimal spend.
Tapping into decades of direct-to-consumer strategy and applying an analytics-focused approach, MSI has developed customizable CRM solutions that empower you to reach out and influence your customers. Once you know what motivates and inspires your customers, you can make the right decisions about how to spend your marketing resources to maximize ROI and LTV—driving results today and for the long term.

Merchandising Strategy & Portfolio Management

Margin, category, subcategory, and individual SKU performance allow for enhanced management of a full portfolio, providing the necessary insights to act with agility. SKU scoring allows for ongoing optimization of your portfolio as well as cost, partner, and supplier management. Tied together with consumer insights, Marketsmith provides a detailed understanding of basket composition and a SKU's role in a customer's journey. We create visualizations and dynamic reporting that allows you to effectively articulate the most critical points to your internal stakeholders. These valuable data points and strategic implications power more sophisticated campaigns based on customer scoring, lifecycle, and likelihood to purchase to drive optimal relevancy and improved conversion.

Retail Planning/Trade Area Modeling

Marketsmith uses specific trade area demographics to create messaging and focused campaigns that speak to what matters to your customers. We dig deep and compile comprehensive research about where your customers are coming from, how they shop, and how to reach them best.
MSI uses our proprietary technology to map business activity and assess consumer behavior in and around a specific location. Whether it's an existing retail location or you are looking for new expansion opportunities, Marketsmith is the expert in market analysis. Compiling this detailed information allows for a more brilliant test and control structure within learning agenda initiatives. Knowing the who, what, where, when, and how means our predictive modeling is perfectly calibrated to the public you want to reach in your trade area.
Listening to your customers and executing campaigns targeted to their needs is how Marketsmith delivers measurable results and amplifies your brand.
MSI_BI_border

Predictive Analytics

With decades of experience, Marketsmith employs proven strategies that make success a certainty, not a possibility. Using past customer experience and current market data, we anticipate what’s next with confidence and precision through priority and customized model solutions. Our Predictive Analytics modeling is engineered by in-house data scientists to give you confidence in expected outcomes with insights that lead to scalable options based on your needs, goals, and budget.

Diligent preparation, meticulous planning, and flawless execution by Marketsmith make winning look easy.
MSI_BI_border

Predictive Analytics

With decades of experience, Marketsmith employs proven strategies that make success a certainty, not a possibility. Using past customer experience and current market data, we anticipate what’s next with confidence and precision through priority and customized model solutions. Our Predictive Analytics modeling is engineered by in-house data scientists to give you confidence in expected outcomes with insights that lead to scalable options based on your needs, goals, and budget.

Diligent preparation, meticulous planning, and flawless execution by Marketsmith make winning look easy.

your new strategy awaits.
Join Marketsmith today!