Last updated 1.2.2026
At MSI, we are committed to protecting your personal information and your privacy rights. If you have any questions regarding these policies, please contact [email protected].
This privacy policy will help you understand how we use your Personally Identifiable Information (PII) and how we protect it:
PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.
Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect, or otherwise handle your PII.
We may collect your name, email address, phone number, or other details you voluntarily disclose to respond to a query, deliver a product, or register you for an event or mailing list.
We also collect website usage analytics such as your IP address, browser or device information. This information does not provide any personally identifiable attributes and is used for our internal analytics and reporting purposes only.
We honor Do Not Track (DNT) signals and we do not track, plant cookies, or use advertising when a DNT browser mechanism is in place.
We do not allow third-party behavioral tracking.
When requesting information or registering on our site, we may ask you to voluntarily enter your name, email address, phone number or other details to help you with your experience. All personal information that you provide is assumed to be true, and we expect notifications if or when your personal information changes.
We collect information from you when you complete a form within our site to join our mailing list, view content or sign up for an event/webinar. We may also collect information automatically (without your permission) such as IP address, browser or device information. This information does not provide any personally identifiable attributes and is used for our internal analytics and reporting purposes only.
We may use the information we collect from you when you register, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
Your information will only be shared based on your consent or if we are required to do so in order to comply with a legal obligation.
We scan our website regularly for security holes and known vulnerabilities to make your visit to our site as safe as possible. You should access the internet only within a secure environment.
Your personal information is contained behind secured networks and is accessible only to a limited number of persons who have special access rights to such systems and who are required to keep the information confidential.
We implement a variety of security measures when a user submits or accesses their information to maintain the safety of your personal information.
We use cookies. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
We use cookies to:
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
If you turn cookies off, some features will be disabled. It won’t affect the user’s experience, though the site functioning may be less efficient.
We do not sell, trade, or otherwise transfer to outside parties your PII unless we provide you with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect our or others’ rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Depending on your state of residency, you may have certain rights related to your personal data, including:
Important: The exact scope of these rights vary by state. There are also several exceptions where we may not have an obligation to fulfill your request.
To exercise any of these rights, please send an email to [email protected].
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting PII from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. See more information on the Consumer Federation of California website.
In compliance with CalOPPA, you can visit our site anonymously. You will be notified of any Privacy Policy changes to our privacy policy.
You can change or purge your personal information by sending an email to [email protected]. Please identify what information you are looking to purge. We will confirm receipt and purge from all integrated data platforms within 5 business days.
When it comes to the collection of personal information from children under 13 years of age, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under the age of 13.
The Fair Information Practice Principles form the backbone of privacy law in the United States, and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
To comply with Fair Information Practices, we will take the following responsive action, should a data breach occur:
We also agree to the Individual Redress Principle, which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute noncompliance by data processors.
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address to:
To be in accordance with CAN-SPAM, we agree to:
If at any time you would like to unsubscribe from receiving future emails or request your information be deleted from our database, you can email us at [email protected]. We will promptly remove you from ALL correspondence and notify you once this action has been completed.
If there are any questions regarding this privacy policy, you may contact us using the information below.
Marketsmith, Inc.
110 South Jefferson Road, Suite 202
Whippany, NJ 07981
United States
[email protected]
In addition to our Website Privacy Policy, these additional privacy considerations relate to our application, MSIGenerate.
MSIGenerate is used by businesses to understand the health of their business and effectiveness of their marketing campaigns. It contains information related to the business and the individuals that business has designated as users of the application.
This policy applies when MSI collects usage information from employee users of MSIGenerate. In this instance MSI is considered the “data controller” because we determine what personal data will be collected and how it will be handled, as detailed and allowed per this policy.
MSI is considered the “data processor” and not the data controller of the information provided to MSI by our customers in order to make MSIGenerate work for their needs. This policy does not apply to the data provided to us to process except where specified below.
This policy is applied globally and in compliance with United States federal, state, and local law.
MSIGenerate is a data visualization application. We collect information entrusted to us by the businesses we serve. This information may include sensitive locational, transactional, and marketing data as well as website usage information for their company website site such as IP addresses, device information, log files, cookies, and third-party integration. In this instance MSI is the data processor.
MSI collects and is the data controller of business-related personally identifiable information (PII) on authorized users of the application that includes name, title, business email address, and mobile phone number. We also collect data on MSIGenerate usage and performance.
In addition, we import publicly available information such as federal, state and local census and tax information.
We collect as the data processor, information entrusted to us by the businesses we serve and publicly available information to create the insights our customers need to optimize and grow their businesses.
We collect as the data controller, business-related personally identifiable information (PII) on authorized users of the application for the purpose of providing secure access to the client’s MSIGenerate account. We collect MSIGenerate usage and performance data to improve the application’s performance.
MSI uses the information we collect about you for the following purposes:
To fulfill a contract with you. This includes:
As required by MSI to conduct our business and pursue our legitimate interests such as:
Where we process your information based on legitimate interests, you can object to this processing in certain circumstances. In such cases, we will cease processing information unless we have compelling legitimate grounds to continue processing or where it is needed for legal reasons.
If legitimate interest is not an available legal basis in a particular jurisdiction, we will engage in the processing activities described above on a legal basis that is available in that particular jurisdiction.
Where required, when you give MSI your consent or otherwise consistent with your choices:
Analyzing your use and navigation of MSIGenerate or your data and its characteristics using automated techniques or human review in order to:
On other occasions where we ask you for consent, we will use the information for the purposes which we explain at that time. Where we rely on consent to process information, you can withdraw your consent to such activities at any time.
For legal reasons:
As with the information we collect on our website, we do not sell, trade, or otherwise transfer to outside parties your MSIGenerate PII unless we provide you with advance notice. This does not include hosting partners and other parties who assist us in operating MSIGenerate, conducting our business, or serving you, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our policies, or protect our or others’ rights, property or safety.
We will disclose personal information to companies that help us run our business to detect, prevent, or otherwise address fraud, deception, illegal activity, misuse of MSIGenerate, and security or technical issues.
Additionally, we will disclose personal information to companies, organizations, government authorities, or individuals outside of MSIGenerate if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to detect, prevent, or protect against such fraudulent, deceptive, or illegal activity, misuse of MSIGenerate, or security or technical issues, or where it is reasonably necessary to protect from harm the rights, property or safety of MSI and our employees, our users, children, or the public as required or permitted by law.
MSI may also disclose your personal information:
Depending on your state of residency, you may have certain rights related to your personal data, including:
Important: The exact scope of these rights vary by state. There are also several exceptions where we may not have an obligation to fulfill your request.
To exercise any of these rights, please send an email to [email protected].
When provided for by applicable law, you have the right to ask us for a copy of your personal information; to correct, delete or restrict (stop any active) processing of your personal information; and to obtain the personal information you provide to us for a contract or with your consent in a structured, machine readable format, and to ask us to share (port) this information to another controller. You may be entitled to additional rights based on applicable data privacy laws in your jurisdiction.
MSIGenerate allows you to make limited edits to your personal information by accessing the “my account,” “my profile,” feature. You can remove or change allowable information on your own.
In addition, you can object to the processing of your personal information in some circumstances (such as where we are using the information for direct marketing).
Your PII serves as part of our access security protocols. These rights may be limited, for example, if:
To exercise any of these rights (including deactivating your MSIGenerate account), you can get in touch with your company’s account administrator, or with us.
If you have unresolved concerns, you have the right to report them to your local privacy regulator or data protection authority.
When you are asked to provide personal information, you may decline. And you may use web browser or operating system controls to prevent certain types of automatic data collection. But if you choose not to provide or allow information that is necessary for certain services or features, those services or features may not be available or fully functional.
MSI has implemented and will continuously update security measures for MSIGenerate including encryption, firewalling, and secure access best practices. To keep your data secure, we require everyone who accesses it to follow all security processes and best practices. The full security posture is included in your written agreement.
Should you end your subscription to MSIGenerate, we will retain your data, account information, and other personally identifiable information for no longer than one year. Should you reactivate your subscription before then, your data will be available to you. We will purge your data sooner at your written request.
MSIGenerate is intended for businesses and not intended for children.
The Fair Information Practice Principles form the backbone of privacy law in the United States, and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
To comply with Fair Information Practices, we will take the following responsive action, should a data breach occur:
We also agree to the Individual Redress Principle, which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute noncompliance by data processors.
If there are any questions regarding this privacy policy, you may contact us using the information below.
Marketsmith, Inc.
110 South Jefferson Road, Suite 202
Whippany, NJ 07981
United States
[email protected]