Marketsmith Inc.

ATTRIBUTION

KNOWLEDGE IS POWER.
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No Second Guessing​

Attribution gives Marketsmith the power to link every component of your marketing campaign directly to ROI. Our approach to data science was built by marketers for marketers. When developing your media strategy, we make informed decisions, not educated guesses. In today’s world, your customers surf between countless touchpoints before making a buying decision. Knowing the “who, what, where, when, and why” empowers MSI to create inspired messaging and deploy it into the marketing channels that deliver maximum results. Marketsmith holds every single dollar of your marketing budget accountable. As your trusted partner, we deploy your resources conservatively and measurably to give you 100% confidence in the total business impact of your investment. Pulling the trigger on a large-scale, national media plan is easy when you know it will deliver.
MSI_Attribution_border

No Second Guessing​​

Attribution gives Marketsmith the power to link every component of your marketing campaign directly to ROI. Our approach to data science was built by marketers for marketers. When developing your media strategy, we make informed decisions, not educated guesses. In today’s world, your customers surf between countless touchpoints before making a buying decision. Knowing the “who, what, where, when, and why” empowers MSI to create inspired messaging and deploy it into the marketing channels that deliver maximum results. Marketsmith holds every single dollar of your marketing budget accountable. As your trusted partner, we deploy your resources conservatively and measurably to give you 100% confidence in the total business impact of your investment. Pulling the trigger on a large-scale, national media plan is easy when you know it will deliver.

Panel Test Strategy & Execution

With decades of hands-on experience, Marketsmith employs a proprietary method for localized testing of new channels and strategies. Using your client data, consumer insights, and economic and geographic factors, we create informed cohorts to measure against predetermined look-alike locations. Marketsmith puts the creative messaging in front of your consumers through various media channels in this testing approach to understand what works and what doesn't. This proven method yields tangible results, giving you a “true read” on the incremental lift of business KPIs. There’s no placement or tactic too small to learn from to ensure you always get the maximum value for every dollar spent.

Video Attribution

Marketsmith has created a proprietary and patented model that attributes web visits and conversions to a spot, airing across traditional linear TV and ads that run on CTV. Linear and CTV do not allow for direct clicks, so consumers only visit the websites through targeted searches or direct traffic. It’s been an industry mystery for years, wondering what media spending drives results. MSI has the solution. When consumers click on an advertisement, we track them to the website to see what they do. MSI’s unique ability to measure their responses empowers you to make the right decisions about spending your marketing dollars.

Media Mix Modeling

Marketsmith deploys our high-value media mix model against your overall business, delivering a level of intelligence that no other marketing agency can provide. We identify the core drivers of your business and separate them from the tactics that amplify the brand but do not stand alone, illustrating the right level of investment against each and identifying the optimal strategy to drive outcomes. The result is a laser-focused strategy that maximizes your marketing budget.
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Data Visualizations​

Marketsmith has an in-house team of data scientists & visualization experts that custom build dashboard solutions for all your business needs. From attributed media performance, budget pacing, business scorecards, website stats, trending & comparison views and so much more. We bring your data to life, providing you with the tools to quickly see and understand what's working and what's not.​
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Data Visualizations​

Marketsmith has an in-house team of data scientists & visualization experts that custom build dashboard solutions for all your business needs. From attributed media performance, budget pacing, business scorecards, website stats, trending & comparison views and so much more. We bring your data to life, providing you with the tools to quickly see and understand what's working and what's not.​

are you ready?
Join Marketsmith today!