PSEG

Our campaign the previous year had already raised consumer perception of the PSEG Long Island brand, and research showed us that it was the connection between the utility’s workers and everyday customer experience that drove those results. So we refreshed the campaign to show an even tighter and more emotional connection between the work done by the company’s 2,250 employees and the things their efforts enable in people’s daily lives.

PSEG Long Island “Energy Efficiency” TV Spot

PSEG Long Island “Toaster Girl” TV Spot

PSEG Long Island “Dog” TV Spot

PSEG Long Island “Reliability” Newpapers Print Ad

PSEG Long Island “Affordable” Bus Station Poster

PSEG Long Island Banner Ad

PSEG Long Island “Community” Newpapers Print Ad