NJ Lottery

There are millions of New Jerseyans. And no two play Lottery the same way. Which is why we needed to keep the idea of Lottery fresh by making each game, from scratch games to the big draws, constantly newsworthy. And by giving each game a personality of its own—to match the incredibly diverse personalities of players and potential players. Here is just a sampling of the work that got more people playing than ever before.

New Jersey Lottery “Win For Life” TV Spot

New Jersey Lottery “$2 Powerball” TV Spot

New Jersey Lottery “$2 Powerball” Billboard

New Jersey Lottery “$2 Powerball” Newspaper Print Ad