Marketsmith Inc. announced today that it has been honored in the Advertising, Media & PR Best Growth Strategy Category in the 26th Annual Webby Awards for its work in negotiating a strategic partnership for cornerstone client Lovesac with Amazon Prime Video.
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet. IADAS, which nominates and selects The Webby Award Winners, is composed of Internet industry experts.
Marketsmith Inc. negotiated an immersive brand partnership for its client, Lovesac, as part of a larger omnichannel launch plan for its new home audio system Sactionals StealthTech Sound + Charge. Lovesac, the furniture company known for its adaptable sofas, teamed up with Amazon Prime Video (APV) and the new fantasy series The Wheel of Time (WOT). The campaign began mid-October with a national cable television buy to support the premiere of the new series. The campaign was seen on national broadcast and cable TV as well as over-the-top platforms such as Hulu. A video buy was also executed on Amazon Fire TV and IMDB platforms, as well as YouTube. The campaign also utilized social media platforms including Facebook, Instagram, and Pinterest to support the video activation, as well as executed a solid conversion strategy via search and digital retargeting.
The campaign was viewed as a success, serving over 642MM impressions and exceeding sales goals for the period by 20%. Despite a heavy focus on awareness tactics, efficiencies were well received with a 117% return on investment (ROI). Website traffic increased 75% vs. the prior month with the majority of traffic being captured by paid search efforts, influenced by the heavy video media in market. Total video reach surpassed 90% of our total addressable audience with the combination of linear, broadcast, and digital.
“It is an honor to be selected from more than 14,300 Webby entries submitted this year,” said Rachel Schulties, Chief Operating Officer of Marketsmith Inc. “As an agency we look to build champion brands from challengers, and our relationship with Lovesac is no different. When preparing for this milestone product launch the Marketsmith team knew that innovation and creativity would be critical, but their commitment to a strategic learning agenda resulted in great success for our client and their bottom line.”
In addition to the work on the Lovesac Stealth campaign, Marketsmith has been media agency of record for Lovesac for the past five years, as well as working directly with other prominent direct-to-consumer clients such as SharkNinja, Brother, and GameChanger from Dick’s Sporting Goods. Want more information about our campaign management and award-winning strategies? Let’s talk!
