News & Insights
COVID-19 MEDIA TRENDS IN THE MARKETPLACE
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Key Takeaways: Significant increase in media consumption across all channels.
year over year in the last eight weeks.
activity centers around
increased by +2%
day over day since COVID-19 became a national pandemic,
adding 30 million display opportunities
of Adults 18+ are listening to more
streaming audio and podcasts
YouTube’s average video views and engagement
per day have grown
in the Health & Fitness, Household categories as brands respond to the increase in TV viewership.
More than 83% of Americans are spending
more time with terrestrial radio
Sources: iSpot , Wordstream , Samba TV, iHeart Media
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