COVID-19 MEDIA TRENDS IN THE MARKETPLACE

Key Takeaways: Significant increase in media consumption across all channels.

 

  • Television viewership has increased +14% year over year in the last eight weeks.
  • Streaming video viewership has increased +61%.
  • Increase in Social Media activity centers around TV Programs
  • Digital content engagement has increased by +2% day over day since COVID-19 became a national pandemic, adding 30 million display opportunities every day.
  • 28% of Adults 18+ are listening to more streaming audio and podcasts
  • YouTube’s average video views and engagement per day have grown +92% YOY
  • Long form is seeing expanded investment in the Health & Fitness, Household categories as brands respond to the increase in TV viewership.
  • More than 83% of Americans are spending more time with terrestrial radio.
Sources: iSpot , Wordstream , Samba TV, iHeart Media

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