Did you know that strategists predict voice shopping will grow to $40 billion in 2022? People are turning to voice commerce because it’s faster to speak than type; there are fewer barriers than clicking through a website to get to the result, and it converts leads to sales. In fact, in 2018, only 8.2% of consumers utilized voice shopping, but that percentage grew in 2021 to 17.5%.
The eCommerce industry remains on the rise, with voice shopping as one of the top eCommerce trends because of its convenience. Keep reading, and we will guide you through the future of voice shopping.
Voice Search
Voice search has become a popular way for people to find local businesses, ask questions, and make purchases. You can talk to your Alexa, Google Echo, iPhone, Android, and more by saying, “Alexa, can you please find the closest nail salon?” or “Can you please purchase a spatula from Amazon?”
The adoption of voice AI can give a brand a boost to have consumers purchase and browse more. Voice search is hands-free and quicker than typing out a thought or question. People have been using voice technology to make grocery lists, ask for the weather, and perform other day-to-day activities. A recent study finds that consumers who use voice AI tend to browse 13.6% more and spend 19.5% more, which corresponds to an extra $493 million in sales revenue every year.
The future of voice shopping is that it will only continue to grow as more businesses make it accessible for buyers to shop this way.
Who’s Using It
Did you know that 65% of millennials and Gen Z consumers use voice for any Internet question at least once daily? Everyone from the ages of 18-60+ are using voice shopping, with 18-29 being the most popular age range. This has driven large and small businesses to join the voice search, shopping, and services train.
Some companies have incorporated the voice feature into their customer service to make it more convenient and improve customer experience. You may see a lot of big retail companies, food services, and more starting to use voice shopping. A few brand names include 1-800-Flowers.com, Starbucks, Domino’s, Nike, and Walmart. Whether you’re a big or small business, you can benefit from voice shopping.
Voice AI can induce larger increases in sales and search for categories with high purchase frequency or low substitutability. Marketers may want to promote the ability for consumers to utilize voice AI together with product categories that are frequently purchased to build buzz around the ease of making such purchases. Also, you could use sales data to target voice AI to consumers who buy a lot from product categories with high purchase frequency or low substitutability. By doing this, brands can save on marketing spending and achieve a higher return of investment.
Plan Your Voice Shopping Strategy Today
If you are trying to figure out where to start with voice shopping and how to incorporate it into your marketing strategy, you’ve come to the right place. Marketsmith is here to help you build awareness, increase ROI, and meet your performance marketing goals.
You can read through a few examples of our case studies to see the range of client projects we’ve worked on and the types of marketing we helped them achieve.
You may not know where to start with a voice shopping marketing strategy, and we are here to walk you through all the steps you need to take to make it a success. Contact Marketsmith today to strategize how we can help you reach your performance marketing goals.
