Marketsmith Inc.

BUSINESS IQ

DATA IS JUST SCIENCE
WITHOUT THE RIGHT PEOPLE
TO INTERPRET IT.

Business Forecasting & Sales-Driven Reporting

Using your data and our proprietary technology, Marketsmith produces sales-driven reports to create and innovate media campaigns that maximize your ROI. MSI’s automated performance dashboards give B2C and B2B marketers complete transparency and allow you to generate detailed, real-time touchpoints to track every benchmark of success.
MarketsmithIQ uses filtered intelligence from over 50 industry-best resources to create predictions and prescriptions for consistent advertising optimization. Machine learning ensures that new variables, channels, tactics, and programs are seamlessly integrated into every phase of your campaign. Our models are 94% accurate and forecast what exact messages and media will drive sales and amplify your brand.
Marketsmith eliminates the usual guesswork other agencies use to fill in knowledge gaps. At MSI, we combine real-time data and cutting-edge technology to create, model, and execute strategies that guarantee results.

CRM & Segmentation Strategy

Knowing where and when your customers act is only part of the equation; to influence behavior and increase loyalty, you need to understand the why that drives business. Absorbing the streams of information pouring in from Sales, Customer Service, and Marketing can feel like drinking from a firehose. Marketsmith channels all your data into a central database and uses our proprietary technology to filter it into actionable insights.
A consolidated view of every prospect and customer experience means we know exactly how your target audience will feel and act in response to our media campaigns. Real-time data also means MSI can proactively identify opportunities to enhance your value proposition and fix problems before they tarnish your brand.
Tapping into decades of direct-to-consumer strategy and applying an analytics-focused approach, MSI has developed customizable CRM solutions that empower you to reach out and influence your customers. Once you know what motivates and inspires your customers, you can make the right decisions about how to spend your marketing resources to maximize ROI.
Knowing where and when your customers act is only part of the equation; to influence behavior and increase loyalty, you need to understand the why that drives business. Absorbing the streams of information pouring in from Sales, Customer Service, and Marketing can feel like drinking from a firehose. Marketsmith channels all your data into a central database and uses our proprietary technology to filter it into actionable insights.

Retail Planning / Trade Area Modeling

Marketsmith uses specific trade area demographics to create messaging and focused campaigns that speak to what matters to your customers. We dig deep and compile comprehensive research about where your customers are coming from, how they shop, and how to reach them best.
MSI uses our proprietary technology to map business activity and assess consumer behavior in and around a specific location. Compiling this detailed information allows for a more brilliant test and control structure within Learning Agenda initiatives. Knowing the who, what, where, when, and how means our predictive modeling is perfectly calibrated to the public you want to reach in your trade area.
Listening to your customers and executing campaigns targeted to their needs is how Marketsmith delivers measurable results and amplifies your brand.

Predictive Modeling

With decades of experience, Marketsmith employs proven strategies that make success a certainty, not a possibility. Using past customer experience and current market data, we anticipate what’s next with confidence and precision. Our Predictive Modeling platform is engineered by data scientists and powered by machine learning and AI to deliver customized and scalable options based on your needs, goals, and budget.

Diligent preparation, meticulous planning, and flawless execution by Marketsmith make winning look easy.

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