DISCOVER YOUR COMPETITIVE ADVANTAGES
Your business has a unique edge waiting to be revealed. It’s our business to uncover it and put it to work for you. Equipped with the right expertise, tools, and exacting standards, our team of thinkers and doers will map a strategy for your business that’s grounded in research and strategy and geared toward growth.
PUTTING IT ALL TOGETHER
If it were easy, everyone would do it. Creating, maintaining, and continuously adapting a successful omnichannel strategy is far from easy. That’s why you’ll find we don’t shy away from describing our team as elite. We’ve worked hard to break apart, study, and master the steps you need to take to set your business on a path of continued success.
In this phase, we’ll begin to unveil the world that surrounds your brand and the pertinent knowledge about inner workings of your business. We will gain a deeper understanding of your customers, what motivates them, and how to create solutions to connect meaningfully with them.
- Stakeholder interviews and workshops
- Focus groups and market research
- Data and KPI mapping
- Brand audit
- Ecosystem and competitive landscape assessment (SWOT analysis)
We’ll create a strategic roadmap by applying knowledge acquired in the Discover phase. It will articulate the goals, key findings, and actions needed to move forward successfully.
- Brand optimization plan and creative briefings
- Consumer Journey Touchpoint Mapping
- Messaging Map and Targeting Matrix
- Conversion Playbook
Intelligent, human-first [link] design competitively differentiates your brand and increases the impact of any campaign. Our creative process inspects the insights gathered to this point and converges it with best-in-class creative.
- Creative brainstorming sessions
- Search-optimized (SEO) asset generation
- Design System construction
- Creative concept testing and iteration
With our omnichannel expertise, we’ll maximize performance and customer response by building out all the components needed to successfully implement the strategy, online and off, when we activate your campaign.
- Unmatched buying and negotiating
- The best media plan at the best price
We use the latest tools and techniques to track performance, measured against your KPIs. Plus, you’ll have access to a custom, real-time performance measurement dashboard that gives you the line of sight you need to make quicker, more efficient business decisions. It also empowers us with more rapid insights so not a single dollar you invest goes to waste.
- Google Analytics and Google Tag Manager
- Pixel tracking
- Marketsmith IQ
- Predictive Modeling
“Set-it-and-forget-it” just isn’t part of our vocabulary. As long as your campaign is active, we won’t rest until it’s perfect. We continually monitor and test your campaigns to gain the deepest insights that can be applied for the greatest impact.
OUR STRATEGIC PROCESS WILL ANSWER THE FOLLOWING QUESTIONS ABOUT YOUR BUSINESS:
- What are the aspirations for your business and the goals that will be used to measure success?
- What’s the playing field you choose to (or not to) play on?
- Who are the players (competitors) in the game (industry) and what are your “ownable” advantages over them?
- What is needed to win?
- How will you maintain success and scale beyond it?
TO ANSWER THESE QUESTIONS, WE’LL WORK WITH YOU TO:
- Demystify your big data and uncover insights from them that will increase conversion
- Deconstruct the complex competitive landscape and claim your brand’s home-field advantage
- Understand the ideal target audience and how to reach them, and unpack the psychology of your unique brand experience
- Map out and track segmented consumer journeys to understand how they really work to identify new areas to optimize and win
- Analyze and test omnichannel outcomes for ongoing problem-solving and conversion optimization
Want to uncover your edge? Let’s strategize.