We know how fantastic our clients are, but it’s always rewarding to see them recognized for excellence in their industry.

HomeWorld Business released its 15th annual “People To Watch” in the housewares business, naming SharkNinja’s Founder Mark Rosenzweig and President Mark Barrocas among the top honorees. The dynamic duo was selected by HomeWorld Business editors for not just how their leadership will impact SharkNinja in 2021, but also for how they may lead innovation in the housewares industry. Together, Rosenzweig and Barrocas have led SharkNinja for over 10 years, growing the company into a floor-care and countertop kitchen appliance powerhouse with annual sales of about $2 billion.

Rosenzweig founded Euro-Pro in 1994 when he developed the Shark-branded steam cleaners and upright vacuum cleaners, a breakthrough technology that would become the company’s trademark formula of inventive, high-performance products. The products, marked at competitive price points and backed by a vast TV ad spend showcasing infomercials, became a household staple.

Barrocas joined the team in 2009, bringing with him an extensive corporate leadership background to support the surging growth of the company. In 2015, the company changed its name to SharkNinja with aggressive expansion, using the same TV-driven approach into food prep and more recently cooking electrics under the Ninja brand.

SharkNinja came to Marketsmith in 2008, ready to continue its rapid growth and product evolution. They laid out their challenge; their top competitor was outspending Shark on media during the holiday season four to one. We put our proprietary, patented planning tool MarketsmithIQ to work, analyzing media strategy and placements to understand exactly how each opportunity performed. Then, we were able to optimize spending by strategically reworking the placements throughout the holiday season, as Shark generated more revenue while spending less on media.

SharkNinja’s marketing history shows an aggressive media strategy, and Marketsmith is honored to have the trust of Mark Rosenzweig, Mark Barrocas, and the entire SharkNinja team to put that media strategy into action.