START SMART AND THINK AHEAD
We do the hard research. Competitive and primary research, leveraging data not to excite you with our smarts, but to build your every business decision. Otherwise, information is just clutter that doesn’t put you ahead of the pack. We give you real-life information to guide your business from a challenger to a champion.
SOME OF OUR PARTNERS
PRIMARY RESEARCH
In-depth research is crucial, so you have the data required to make sound business decisions and identify and manage consumer expectations. With the right data and insights, you can stay ahead of your competitors, establish a strong relationship with your customers, identify problems that need solving, and pivot quickly based on customer needs and requests.
Primary research is gathered through a one-on-one connection between brand and consumer. We accomplish this through surveys, focus groups, and interviews. This connection allows us to collect quantitative and qualitative information to drive creative, media and strategic decision-making processes. Understanding your competitors’ and customers’ characteristics, preferences, behavior and perceptions about you and your competitors’ are critical to building and maintaining relationships with your audience.
COMPETITIVE RESEARCH
To understand how best to drive continued business growth you need to know who your competitors are and where they sit within your ecosystem. We have a proven multi-step approach resulting in clear opportunities and identifying threats within your competitive landscape.
Action Plan
Discover your growth potential with Marketsmith.
