MEDIA PLANNING & BUYING

Media Planning & Buying2023-08-17T15:09:08-04:00

Cross-Channel Media Strategies to Reach Your Goals and Beyond

Marketsmith’s expertise is at the intersection of Media, Marketing and Technology. This approach allows us to connect you to your customers at scale while growing your bottom line. Our strong history of growing and scaling companies from challenger to publicly traded brands is well-known and celebrated in the marketing landscape.

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Subject-matter expertise across digital and traditional media channels

PAID SEARCH

SOCIAL MEDIA/INFLUENCERS

PROGRAMMATIC

CONNECTED TV

DIRECT MAIL

DIRECT RESPONSE TV

OUT OF HOME

STREAMING VOICE/RADIO

Our Partners

The Top Agency for Specialized Retail

Generating Maximum Value for Our Clients

See how integrating Marketsmith’s omni-channel media services, the MSI creative studio, and end-to-end attribution has driven results for Lovesac’s in-store and online sales.

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The NJ Media Partner That Transforms Products Into Global Brands

Media as an Asset, not a Liability

Media is an investment; like any good investment, returns are expected in the short and long term. Marketsmith combines it’s proprietary, patented technology with subject matter experts to plan and execute effective campaigns that drive true ROI.

Patented Solutions

OUR PROCESS

KICKOFF

Your campaign begins with research, benchmarking data, and strategy. We’ll analyze elements such as your marketplace positioning, target audience, and geographic footprint and assess areas of opportunity.

LAUNCH

We negotiate the industry’s most competitive rates on the best channels to get you the most from your investment. You’ll never overpay on our watch.

MONITORING & OPTIMIZATION

Once your campaign has launched, we continuously monitor it in MarketsmithIQ. This patented tool provides a 360-degree, real-time view of every channel running in your campaign in one clear dashboard. When opportunities arise, we make prompt, proactive in-flight optimizations.

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RESEARCH

MEASUREMENT

MEDIA PLANNING & BUYING

CREATIVE

Discover your growth potential with Marketsmith.

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