Media Planning & Buying

Media Planning & Buying2021-05-11T13:48:27-04:00

MEASURABLE RESULTS, GUARANTEED.

Integrated marketing campaigns can be complex – but they don’t need to be complicated.

Marketsmith has over twenty years of experience launching products that drive absolute growth for brands across a variety of specialties and industries. Data-based research is the bedrock of our media planning process. We leverage qualitative and quantitative methodologies to establish a learning agenda that holds our team accountable for every dollar they manage. Our data-driven strategies, fueled by MarketsmithIQ, have shown proven success in reaching consumers – on a national or local scale – by microtargeting unique groups of people within broad-reach omnichannel campaigns. Our approach is consultative and collaborative in finding customized solutions for all our clients’ needs.

GET THE ADVANTAGE

DON’T JUST CATCH UP OR KEEP UP . . . LEAD.

The media landscape changes fast; we have the agility to stay ahead. As a Google Partner and Facebook Marketing Partner, we don’t rely on hunches or myths. We leverage brand history and current media performance to kick off plans that bring consistent results.

PAID SEARCH

SOCIAL MEDIA

PROGRAMMATIC

CONNECTED TV

DIRECT MAIL

DIRECT RESPONSE TV

OUT OF HOME

RADIO

OUR PROCESS

KICKOFF

Your campaign begins with research, benchmarking data, and strategy. We’ll analyze elements such as your marketplace positioning, target audience, and geographic footprint and assess areas of opportunity.

LAUNCH

We negotiate the industry’s most competitive rates on the best channels to get you the most from your investment. You’ll never overpay on our watch.

MONITORING & OPTIMIZATION

Once your campaign has launched, we continuously monitor it in MarketsmithIQ. This patented tool provides a 360-degree, real-time view of every channel running in your campaign in one clear dashboard. When opportunities arise, we make prompt, proactive in-flight optimizations.

Load More Posts

RESEARCH

MEASUREMENT

MEDIA PLANNING & BUYING

CREATIVE

Discover your growth potential with Marketsmith.

LET’S TALK ABOUT YOUR GROWTH