Marketsmith Inc., the largest independently owned marketing agency within the state of New Jersey, is thrilled to announce that Samantha Foy, Senior Vice President of Media and Outcomes, will be inducted into the 2022 class of Jersey’s Best Marketing and Communications Professionals Under 40, by the New Jersey Advertising Club. This award recognizes New Jersey’s most creative, talented and hardworking marketing, communications, advertising and PR professionals under 40. Samantha is joined by previous Marketsmith awardees, Shanna Vella, Group Director Client Performance, Nicole Chiarella, Director of Corporate Marketing, and Gina Partite, Vice President Client Performance.

Samantha was selected from a competitive group of accomplished New Jersey professionals due to her unwavering commitment to her own growth and her client’s success.  As a member of the Marketsmith leadership team for the last 3 years, she has been critical in defining our organizational structure and is a key player in the growth of our clients like Lovesac and GameChanger, A DICK’S Sporting Goods company. She also oversees each state-based campaign as the lead strategist for clients like NJ Division of Highway Traffic Safety “Impaired Driving” Awareness Campaign and the NJ Department of Health on their Latest COVID-19 Vaccination Campaign.

“Samantha brings innovation and challenge to every meeting she joins. She challenges the status quo for each of our clients ensuring that as an agency we never settle for second best. The respect she commands from her team and the agency as a whole is truly remarkable. I look forward to continued partnership with Samantha as Marketsmith continues to cement its place as a marketing powerhouse”.

Rachel Schulties, Marketsmith Chief Operating Officer

Meet Samantha Foy

Samantha FoySamantha is a digital media expert with more than 10 years’ experience in planning and executing digital campaigns for clients within all verticals. She has multichannel knowledge, including programmatic, search and social, as well as media operations, with a keen understanding of how to adjust digital strategy to meet client goals.

Samantha is agile in her ability to adapt to the ever-changing digital marketplace, applying new technology and learnings to constantly improve both media performance and internal operations.

She is responsible for strategically developing client media plans to ensure the right tactics are hitting the right targets at the right time, all while considering budget efficiencies and added-value opportunities. Outside of work, Samantha stays on her toes as an avid salsa dancer.

To learn more about Samantha check out her recent blog posts here.