SHINING A LIGHT ON BRAND PERCEPTION
With just 12 weeks to make a powerful impression simply maintaining their perception score was not enough. PSEG Long Island challenged us to accelerate their positive momentum and take the next big jump up the JD Power rankings among similar utilities. Making the challenge even bigger: there is no single reason that customers like — or don’t like — their power company.
Beauty with guts. Truth with heart. We’re ready to lose sleep over your success.