MAINTAIN ROI WHILE INCREASING MEDIA SPEND

Lovesac was a true disruptor in the home furniture category. Innovative design helped build its reputation in the online and physical retail environments. But ambitious plans to expand to new markets and customers required an equally disruptive new approach to media. Which is where Marketsmith’s innovative Media Mix Modeling capabilities entered the picture.

0%
Increase In Sales YOY
0%
Lift in Retargeting Efforts
0%*
Model Accuracy

Approach

Scale media presence and protect ROI.

First, our analysts uncovered key insights on Lovesac’s past performance through our proprietary analytics platform, MarketsmithIQ. We leveraged our unique data science solution through Media Mix Modeling to identify the core sales drivers and predict outcomes across a vast range of scenarios. We knew that the furniture shopping journey began with inspiration, whether that was through local TV media presence or social stories and involved significant time on paid search. The model had to account for every customer touchpoint in the vast media landscape.

Results

Outcomes surpassed expectations!

The proof of any model is in its performance. Once again, the Marketsmith Media Mix Model* platform outperformed expectations. We not only managed to drive a 70% increase in sales YoY, ROI even saw an increase at a higher media investment. In addition to growth at physical store locations we also measured significant growth in awareness within markets that only offered an ecommerce purchasing solution. With a decrease in CPC and increase in CTR across the board, thanks to Marketsmith, Lovesac is sitting pretty!

*Confidence level is reliant on client data length of history and availability.

Beauty with guts. Truth with heart. We’re ready to lose sleep over your success.

LET’S TALK