Products

Marketsmith offers a powerful suite of unique product offerings that can be utilized by clients as an integral part of their campaign planning, as off-the-shelf solutions available to all marketers, or in consultation with our staff of data scientists and analysts to make the most of your data. Each solution is powered by our proprietary Marketsmith IQ platform, designed by and for marketers. How you choose to use them is up to you. Making sure that you use them well is up to us.

Dynamic Scorecards

When We Score, You Win

How do we ensure outcomes? By delivering our clients customized, digital scorecards based on their specific needs, and the goals and objectives identified overall.  They provide immediate, visible and actionable insights on key performance indicators. Delivering real-time performance, a “single Source of Truth” and faster time-to-decision, Dynamic Scorecards measure real business success.

  • Real-time Performance
  • Understandable and Actionable
  • Delivers “Single Source of Truth”

Features & Benefits

  • Completely customizable based on client’s KPIs, services mix with MSI, and desired business outcomes
  • Included as part of our core MSI product offerings across all clients
  • Summarized scorecard information allows for “drilling down” into detailed metrics to help contextualize results
  • Embeddable within existing analytics applications

How We’re Different

  • We take a different approach to provide clients with dashboard and real-time intelligence on their business.
  • We work closely with our clients to align on success and establish clear benchmarks for success across their business that we can both align to and hold ourselves accountable to and for.

Modeling & Data Science

Where Science Meets Soul

Delivering on outcomes takes more than data. It takes experience in all aspects of strategy, planning, and execution to deliver on a promise of performance. Our modeling and data science capabilities are built on proven, patented technology and powered by machine learning and AI informed by our experience.

  • Trade Area Modeling
  • Predictive Performance Forecasting
  • Consumer Cluster Analyses
  • Lifetime Value
  • Analysis & Predictive Scoring
  • Marketing Mix Modeling

 Features & Benefits

  • Data is processed through our patented system to cleanse and automate the data
  • Actionable insights and recommendations are driven from a basis of knowledge in marketing
  • We ensure ongoing collaboration with your team to ensure project is on spec and provides maximum accountability
  • Visualization of model results is provided in a simple, digestible format for any user to understand and take action

How We’re Different

  • Our unique combination of expertise, experience and success in Media Operations, Creative and Analytics; our data science-focused firms don’t have the day to day experience or ‘live and breathe’ marketing like we do
  • We deliver not only the model outputs themselves, but a playbook of strategic marketing recommendations
  • Scalable options based on client needs, data availability, and budget

Digital Attribution

A True View of Channel Performance

Understanding the impact of different media tactics and channels on performance beyond the “last click” is crucial to provide a true view of channel impact on ROI. We look at platform-level performance detail to identify what’s successful, and what isn’t, in your digital media strategy by leveraging cross-platform tracking and attribution technology and integrating that via our Marketsmith.IQ platform. This allows us to understand the true ROI of each media tactic and its impact on outcomes directly and indirectly across the entire consumer pathway-to-purchase. 

  • Understand channel efficiency based on direct and indirect activity
  • Works across all digital media tactics
  • Provides relative return on each channel

Features & Benefits

  • Can be validated by adjusting spending and determining how overall revenue reacts.
  • Creates the weighting to use in our fractional attribution algorithm. i.e. 15% of revenue is attributed to Display.
  • Model refreshed monthly to include any new tactics and to allow updates based on spending changes made each week.

How We’re Different

  • Custom built based on specific client needs
  • Capabilities scaled to meet client budgets
  • We’re platform and channel agnostic, offer open access to any data we collect, and offer most cost-effective options than competitors.
  • Results are integrated into scorecards for tracking performance.

Marketsmith IQ

The Technology Embedded in All We Do

As the consumer journey becomes increasingly fragmented, media investments must evolve and diversify. It’s critical that every dollar spent is constantly optimized in real-time to drive maximum outcomes. Marketsmith IQ is the only cloud based solution that gives insight, prediction, and prescription for both the brand and the consumer, across all media within one platform. It is the AI engine that informs every decision we make on behalf of all of our clients and their brands.

Scorecards are built on our proven and patented technology platform to ensure we’re working from the most accurate and up-to-date data available, and can provide a single “source of truth” for critical business information for clients.