Marketing Analyst

Who we are

At Marketsmith, Inc., outcomes are everything. For our clients, ourselves and the community around us. So much so, in fact, that we refer to ourselves as The Outcomes Agency. We are a woman-owned, data driven omnichannel marketing agency that delivers real business impact for direct-to-consumer and challenger brands in any category through the applied use of technology. Our mission is to make challenger brands champions. It’s not just about data science, however, or the application of analytics. Our focus on outcomes means we begin by thoroughly understanding our client’s business and a willingness to commit shared accountability for success.

We are a diverse company focused on giving back and encouraging our employees to do great work so they can do good things. Our unique culture puts our employees first – from new graduates to seasoned professionals and offers tremendous opportunities for learning and advancement as well as competitive salaries. We operate under the vision of a highly-respected CEO and leadership team who inspire team work, innovation and the ability to make a difference. Our employees enjoy all the benefits of working for a Manhattan agency without the commute.

Who we need

The Marketing Analyst II will be collaborating with and across the client services, development and analytics teams to provide our clients with crucial data to assist in the development, execution, and analysis of their advertising and marketing campaigns.

We’re looking for motivated, creative thinkers who can dig into data to help create something that translates across audiences. In this role, you will be using data to create visualizations which ultimately drive our data storytelling and ability to impact business performance. Key skills: understanding data structure and visualization tools, ability to manage priorities, and to communicate across teams.


  • Creating new reporting packages and visualizations based on specifications provided by the senior analytics team.
  • Converting, manipulating, and quality controlling large data sets, in various formats, to allow for accurate data analysis/visualizations.
  • Offering constructive feedback regarding new and existing reporting packages and visualizations.
  • Identifying and fixing errors within data sets during creation of reporting packages.
  • Performing quality control checks over own work and work of other analysts.
  • Developing, monitoring, and owning timelines/status sheets of data for new and on-boarded clients.
  • Provide data and views for written business analysis, as well as engaging with the strategic team to gain exposure to how the data is used and articulated both internally and with clients.
  • Other duties as assigned.

Qualifications and Education Requirements

  • Bachelor’s Degree in Marketing, Advertising, Communication, Business Analytics or related major
  • 1-3 years’ experience with data, marketing, and/or visualizations
  • Proficient in Excel and data visualization systems, such as Power BI or Tableau
  • Excellent written and verbal communication skills
  • Proven ability to multi-task, prioritize and organize

What we offer

With free drinks and healthy snacks, a free gym membership, walking club, various wellness programs, a game room/lounge area where you can blow off some steam; paid time off, work from home time and Summer Fridays; a robust benefits package including health, dental, accident, life, and critical care insurance, health and dependent flexible spending accounts; a 401K; guest speakers, access to classes to earn certifications and master technology and marketing tools, an easy commute from NJ, NYC metro, or NE PA, and opportunities to volunteer for causes to help families and/or animals in need, Marketsmith could be your new professional home.

We are proud to be an equal opportunity employer. To level the field, we’ll ask you to take a personality assessment test and agree to a background check.