Local Media Planner

Who we are

At Marketsmith, Inc., outcomes are everything. For our clients, ourselves and the community around us. So much so, in fact, that we refer to ourselves as The Outcomes Agency. We are a woman-owned, data driven omnichannel marketing agency that delivers real business impact for direct-to-consumer and challenger brands in any category through the applied use of technology. Our mission is to make challenger brands champions. It’s not just about data science, however, or the application of analytics. Our focus on outcomes means we begin by thoroughly understanding our client’s business and a willingness to commit shared accountability for success.

We are a diverse company focused on giving back and encouraging our employees to do great work so they can do good things. Our unique culture puts our employees first – from new graduates to seasoned professionals and offers tremendous opportunities for learning and advancement as well as competitive salaries. We operate under the vision of a highly-respected CEO and leadership team who inspire team work, innovation and the ability to make a difference. Our employees enjoy all the benefits of working for a Manhattan agency without the commute.

Who we need

A hands-on local media planner who will create and execute media programs across a variety of clients and media practices including (TV, Radio, Print, OOH, Digital, etc.). This position is client-facing and requires a candidate who is a strong, confident presenter with a deep knowledge of the local media landscape.

Primary Responsibilities:

  • Expertise in local media including traditional and digital. Paid search expertise is a plus.
  • Solid background of both awareness and CPA driven campaigns.
  • Learn all phases of the clients’ marketing objectives.
  • Develop and execute media plans, including preparation of media budgets.
  • Work with account teams to develop media strategy briefs.
  • Work side-by-side with the data analytics team to ensure media plan is guided by client data insight.
  • Present media plans including objectives, strategy, tactics, rationale for achieving KPI’s.
  • Optimize ad campaigns according to geographic exposure, frequency, time spans, etc.
  • Monitor campaigns ensuring all learnings are being optimized.
  • Train and supervise media assistants/coordinators as needed.
  • Participate in new business project assignments/RFPs.
  • Maintain industry relationships, participate in webinars, industry events, etc. and stay up to date on trends.

Qualifications and Education Requirements

  • Bachelor’s Degree plus 5+ years of progressive experience
  • Expertise in local market and national. NY and NJ planning capabilities are a plus
  • Knowledge of hyper-local media planning
  • Strong collaboration and cross-functional leadership skills
  • Excellent written, verbal, analytical and problem-solving skills
  • Working knowledge of data analytics and media mix modeling a plus
  • Direct Response media experience a plus
  • Ability to work in a fast-paced, ever-changing environment

What we offer

With free drinks and healthy snacks, a free gym membership, walking club, various wellness programs, a game room/lounge area where you can blow off some steam; paid time off, work from home time and Summer Fridays; a robust benefits package including health, dental, accident, life, and critical care insurance, health and dependent flexible spending accounts; a 401K; guest speakers, access to classes to earn certifications and master technology and marketing tools, an easy commute from NJ, NYC metro, or NE PA, and opportunities to volunteer for causes to help families and/or animals in need, Marketsmith could be your new professional home.

We are proud to be an equal opportunity employer. To level the field, we’ll ask you to take a personality assessment test and agree to a background check.