THE METAVERSE -
WHAT'S A BRAND TO DO?

Metaverse White Paper Landing Page2022-07-07T15:43:12-04:00

BUT FIRST, WHAT ON EARTH IS THE METAVERSE?

While there’s a fascination with the metaverse, its newness, and its idealized
principles, the decision to jump in requires careful consideration. It is expanding
faster than anyone expected, and like our universe, it may have its own version of
black holes that could swallow up companies/brands and their resources. While
big brands are marching in with big budgets, it’s important for smaller business
(especially ones with an annual advertising spend of $10 million or less) to carefully
explore when, where, and how it makes sense to enter the fray.

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Who’s In It?

1

Gamers

approx.
227 million players
38% 18-34 yrs.
14% 35-44 yrs.
12% 45-54 yrs.
9% 55-64 yrs.
7% 65+yrs.

2

 Companies

Screating products specifically to meet needs of the
metaverse

3

Speculators
and investors

building potential
foundations for
future growth

4

Brands/
Marketers

Sdipping their toes into
various manifestations
of the metaverse

5

Observers

both inside and outside
the metaverse sitting on
the sidelines waiting to
see what happens

Who’s In It?

1

Gamers

approx.
227 million players
38% 18-34 yrs.
14% 35-44 yrs.
12% 45-54 yrs.
9% 55-64 yrs.
7% 65+yrs.

2

 Companies

creating products specifically to meet needs of the
metaverse

3

Speculators
and investors

building potential
foundations for
future growth

4

Brands/
Marketers

dipping their toes into
various manifestations
of the metaverse

5

Observers

both inside and outside
the metaverse sitting on
the sidelines waiting to
see what happens


Just because big advertisers are spending millions to set up restaurants, shoe stores, fashion shows, concerts, or any other virtual manifestation in these virtual worlds, does not necessarily mean that YOUR customers are likely to buy a house in Decentraland, attend a virtual concert, or be interested in any virtual manifestation of your product. Let’s talk about how the Metaverse can enhance your brand today
.

DOWNLOAD WHITE PAPER HERE

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