BUT FIRST, WHAT ON EARTH IS THE METAVERSE?
While there’s a fascination with the metaverse, its newness, and its idealized
principles, the decision to jump in requires careful consideration. It is expanding
faster than anyone expected, and like our universe, it may have its own version of
black holes that could swallow up companies/brands and their resources. While
big brands are marching in with big budgets, it’s important for smaller business
(especially ones with an annual advertising spend of $10 million or less) to carefully
explore when, where, and how it makes sense to enter the fray.
Who’s In It?
Gamers
approx.
227 million players
38% 18-34 yrs.
14% 35-44 yrs.
12% 45-54 yrs.
9% 55-64 yrs.
7% 65+yrs.
 Companies
Screating products specifically to meet needs of the
metaverse
Speculators
and investors
building potential
foundations for
future growth
Brands/
Marketers
Sdipping their toes into
various manifestations
of the metaverse
Observers
both inside and outside
the metaverse sitting on
the sidelines waiting to
see what happens
Who’s In It?
Gamers
approx.
227 million players
38% 18-34 yrs.
14% 35-44 yrs.
12% 45-54 yrs.
9% 55-64 yrs.
7% 65+yrs.
 Companies
creating products specifically to meet needs of the
metaverse
Speculators
and investors
building potential
foundations for
future growth
Brands/
Marketers
dipping their toes into
various manifestations
of the metaverse
Observers
both inside and outside
the metaverse sitting on
the sidelines waiting to
see what happens
Just because big advertisers are spending millions to set up restaurants, shoe stores, fashion shows, concerts, or any other virtual manifestation in these virtual worlds, does not necessarily mean that YOUR customers are likely to buy a house in Decentraland, attend a virtual concert, or be interested in any virtual manifestation of your product. Let’s talk about how the Metaverse can enhance your brand today.
PERFORMANCE PULSE
We understand impact segmentation has on your bottom line. Take a look. Take note. Take action.
Why Ad Account Transparency Is Key for Clients
Agencies and clients need to trust each other in the [...]
Marketsmith Inc. Expands Leadership Team with New Strategic Hires
WHIPPANY, N.J. - November 9, 2022 - PRLog -- Marketsmith Inc, one of the nation's leading [...]
Deals and Discounts, Keeping Holiday Afloat
It’s hard to believe that the end of 2022 [...]
Let’s Put More Intelligence Behind Your Brand
