Cedar Knolls, NJ, March 20, 2017 (Newswire.com) – Marketsmith Inc., the fast-growing, women-owned, data-driven integrated marketing agency based in NJ, will be the official sponsor of CBS NY’s Fan Essentials video series and Tournament Live Blog, targeting basketball enthusiasts!

Fan Essentials is an online documentary-style series whereby CBS Local Sports previews basketball tournament play and provides an in-depth view of the teams and coaches in four (4) video installments. In addition to the sponsorship elements, CBS New York will run Marketsmith promotional media targeting sports content throughout the flight.

The theme of Marketsmith’s promotional media is “You base your brackets on data. How about your marketing?”

Marketsmith and its subsidiary iPredictus, a predictive marketing and media analytics software, specialize in data analytics to drive better outcomes for marketers.

“In an increasingly competitive sales environment, marketers need to know if their campaigns are driving revenue. Our data insights, fueled by our iPredictus platform, give us the ability to choose the right media for our clients at exactly the right time,” says Marketsmith CEO Monica C. Smith.  “Just as CBS New York gives basketball fans the data they need to complete a winning bracket, we provide data to our clients that gives them winning brands.”

In fact, according to a MarketsandMarkets report, the retail analytics market is expected to reach an astounding $5.1 billion by 2020.  That’s why we feel it’s the right time to raise Marketsmith’s profile in an effort to capture a portion of that market share.”

Click here to view the official press release.

About Marketsmith Inc.

Founded in 1999, Marketsmith Inc. is a fast-growing, woman-owned integrated marketing agency born out of direct-to-consumer response marketing. Our goal is to use data to optimize brand communication and deliver greater ROI across all channels using the patented algorithms of our iPredictus marketing analytics platform.  WBE Certified, we employ a diverse mix of talented professionals and handle over $200MM in media billings. Most importantly, we do great work so we can do good things!  For more information, please visit: marketsmithinc.com.