March and basketball go hand in hand. But have you ever looked at the data behind bracket building?

According to DePaul University professor Jeff Bergen, the odds of having a perfect bracket are 1 in 9,223,372,036,854,775,808.

While It’s difficult to predict the madness that could ensue from the upcoming games, we here at Marketsmith can ensure the data for your business is a lot more reliable… by over 93% to be exact. Save those astronomical odds for your office pool. See how we can help your brand advance, in March, and every other month of the year.

Be sure to keep an eye out for Marketsmith on CBS NY Fan Essentials in the days to come!