Marketsmith Inc., [MSI] the only woman-owned-and-operated advertising and Martech agency of its kind, has promoted Union resident Phil Polchinski to lead data scientist. He previously served as director of analytics.
“Phil’s discipline and continued thirst for knowledge is inspiring,” says Donald Gallant, vice president, analytics and innovation. “He continues to innovate our data science practice and its application within the marketing industry.”
MSI began as a direct response agency with the belief that sales results, attribution, accountability, and transparency were crucial to the success of clients. To that end, MSI built technology platforms and invested in data analytics and data science teams to help understand each clients’ unique business models, and as a result, create more informed marketing strategies for them.
MSI has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative.
i.Predictus LLC, wholly owned by Marketsmith Inc., is an automated marketing analytics platform built by marketers for marketers. With four patents for its innovative work in data and attribution, i.Predictus cleanses and automates data to allow for custom data visualization, cross-channel attribution and custom modeling to help brands interpret and apply data for the greatest return on investment.