Cedar Knolls & Madison, NJ (Thursday, September 13, 2018) – Marketsmith Inc., [MSI] the only woman-owned-and-operated advertising and Martech agency of its kind, has promoted Laura Buoncuore to group vice president, creative director. She previously served as vice president.
“Laura has played a major role in elevating the creative work we provide to our clients,” says MSI CEO Monica C. Smith. “Her ability to lead and inspire our creative team initiated this well-earned promotion.”
In addition to playing a leadership role within the agency, Buoncuore also serves on the board of the New Jersey Ad Club. The club’s mission is to shine a light on all the great work being done by every discipline in the advertising community throughout New Jersey.
MSI has built its reputation and business on developing game-changing creative in response to data. Its patented analytics software, combined with human ingenuity, help drive creative that propels the initiatives of clients and brands.
i.Predictus LLC, wholly owned by Marketsmith Inc., is an automated marketing analytics platform built by marketers for marketers. With four patents for its innovative work in data and attribution, i.Predictus cleanses and automates data to allow for custom data visualization, cross-channel attribution and custom modeling to help brands interpret and apply data for creative solutions that will drive the greatest return on investment.