Cedar Knolls, NJ – Marketsmith Inc., [MSI] a woman-owned-and-operated data science driven advertising and marketing agency, announces the promotion of Rob Bochicchio to President, from EVP, Media Innovation and Strategy.
“Marketsmith, Inc., is experiencing growth because we are early adopters to the importance of holding media accountable for results as well as 100 percent media transparency. Our model and platform allow our teams to work with our clients in real time on optimizations, the digital journey and outcomes. Rob has demonstrated an amazing grasp of the importance of that, and he is passionate about the use of data science in the delivery of those outcomes. He is also extraordinary in terms of client care. He is the right person to lead us through this accelerated growth”, said Founder and CEO Monica C. Smith.
Mr. Bochicchio will report directly to Ms. Smith.
MSI has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative.
As a performance focused omnichannel marketing agency, Marketsmith, Inc. delivers real business impact and is among the nation’s fastest growing integrated marketing agencies. Born out of direct-to-consumer response marketing, our goal is to use data to optimize brand communication and deliver greater ROI and positive outcomes across all channels using the patented algorithms of our MarketsmithIQ marketing analytics platform. We make challenger brands champions.