CEDAR KNOLLS, NJ – Marketsmith Inc., one of the nation’s leading data science-driven marketing agencies, has named Norman Lane executive vice president, media investment, effective immediately.
Marketsmith, Inc. Names Norman Lane EVP Media Investment
Leveraging its proven MarketsmithIQTM platform, the company is known for the quality of its data and employing the best media negotiators in the business to ensure constant efficiencies and superior outcomes. Data-backed intelligence, paired with human, experience-based insights and relationships, are the agency’s competitive advantage.
Lane recently served as SVP, managing director of ID Media/Orion Worldwide. Prior to that, he was SVP, managing director for ID Media, having also served in the role of SVP, director of media investment and technology.
“We offer brands technology and talent built for the future. We focus on the use of data science and ingenuity. Norm has great talent, and I know he will take our media buying approach to a whole new level that far exceeds where the company has been to date,” said agency president Rob Bochicchio.
Mr. Lane will report directly to Mr. Bochicchio.
Marketsmith Inc. has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative.
As a performance-focused omnichannel marketing agency, Marketsmith, Inc. delivers real business impact and is among the nation’s fastest-growing integrated marketing agencies. Born out of direct-to-consumer response marketing, our goal is to use data to optimize brand communication and deliver greater ROI across all channels using the patented algorithms of our MarketsmithIQ marketing analytics platform. We make challenger brands champions.