CEDAR KNOLLS, NJ Marketsmith, Inc. has named Elizabeth Castillo as Director of Digital Experience. Castillo is known for creating the methodology called “The Experience of Things” (XoT).

“Elizabeth brings experience in helping brands build and optimize their digital ecosystems by cultivating more meaningful connections with their target consumers,” said Marketsmith President Rob Bochicchio.

Leveraging its proven MarketsmithIQTM platform, the company is known for the quality of its data-backed intelligence. Paired with human, experience-based insights it provides one of the agency’s competitive advantages.

Bochicchio noted that Castillo’s work perfectly aligns with Marketsmith’s suite of marketing technology platforms that blend human insight and data for optimum brand performance.

Ms. Castillo will report directly into Mr. Bochicchio.

“My passion is to illuminate the human connection behind data and technology,” said Castillo. “I believe it is critical to improving customer experiences online and off.”

Marketsmith has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative. As a performance-focused, omnichannel marketing agency, Marketsmith delivers real business impact for direct-to-consumer, retail and challenger brands in any category.