Cedar Knolls, NJ – Marketsmith Inc., one of the nation’s leading woman-owned, data-science-driven marketing agencies, announced the introduction of its most recent retail focused marketing technology product, Merchandise Intelligence.
The launch follows the company’s recent introduction of its dynamic Retail Intelligence product, originally designed for manufacturers and specialty retailers to optimize and predict in-store performance. Merchandise Intelligence takes it one step further, drilling down to the shelf and SKU level, allowing retailers to optimize their in-store portfolio and product lines.
“Now, our retail clients have a true view on profitability that factors in margins, returns, order cancellations and other crucial metrics to help them make informed decisions to drive bottom-line performance,” explains Marketsmith CEO and Founder Monica C. Smith. “Our Merchandise Intelligence platform leverages decades of experience in using data science to drive successful retail merchandising strategies.”
Marketsmith Inc.’s media platform, MarketsmithIQ, is patented technology that delivers clients unprecedented media measurement, benchmarking, visualization and optimization.
As a performance-focused omnichannel marketing agency, Marketsmith, Inc. delivers real business impact and is among the nation’s fastest-growing integrated marketing agencies. Born out of direct-to-consumer response marketing, our goal is to use data to optimize brand communication and deliver greater ROI across all channels using the patented algorithms of our MarketsmithIQ marketing analytics platform. We make challenger brands champions.