Marketsmith Inc. announced today that it has been honored in the Advertising, Media & PR Best Growth Strategy Category in the 26th Annual Webby Awards for its work in negotiating a strategic partnership for cornerstone client Lovesac with Amazon Prime Video, as well as the recipient of five Tellys across multiple categories at the 43rd Annual Telly Awards, which spotlight video and television excellence across a variety of genres, including commercials and branded content.
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the internet.
Marketsmith Inc. negotiated an immersive brand partnership for its client, Lovesac, as part of a larger omnichannel launch plan for its new home audio system Sactionals StealthTech Sound + Charge. Lovesac, the furniture company known for its adaptable sofas, teamed up with Amazon Prime Video (APV) and the new fantasy series The Wheel of Time (WOT). The campaign began mid-October with a national cable television buy to support the premiere of the new series. The campaign was seen on national broadcast and cable TV as well as over-the-top platforms such as Hulu. A video buy was also executed on Amazon FireTV and IMDB platforms, as well as YouTube. The campaign also utilized social media platforms including Facebook, Instagram, and Pinterest to support the video activation, as well as executed a solid conversion strategy via search and digital retargeting.
The campaign was viewed as a success, with the campaign serving over 642MM impressions and exceeding sales goals for the period by 20%. Despite a heavy focus on awareness tactics, efficiencies were well received with a 117% return on investment (ROI). Website traffic increased 75% vs. prior month, with the majority of traffic being captured by paid search efforts, influenced by the heavy video media in market. Total video reach surpassed 90% of our total addressable audience with the combination of linear, broadcast, and digital.
The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks and production companies, including Adobe, Netflix, Dow Jones, Duplass Brothers Productions, Complex Networks, Jennifer Garner, A&E Networks, Hearst Media, Nickelodeon, ESPN Films, RYOT, Partizan and Vimeo.
Marketsmith received one gold award in the Non-Broadcast General — Sales category for the in-house creative team’s production of the GameChanger app explainer video, two silver awards in the Regional TV category for its ReachNJ and NJ Department of Health Next Stop campaigns, one silver in the Promotional Video General — Business-to-Consumer category for the PSEG Long Island Energy Efficiency campaign, and one bronze in the Regional TV General — Professional Services category for the PSEG Long Island Smart Energy campaign.
For more information about Marketsmith’s campaign management and award-winning solutions, visit www.marketsmithinc.com.
About Marketsmith Inc.
Marketsmith Inc. is one of the largest independent, woman-owned agencies of its kind and is among the nation’s fastest-growing integrated marketing agencies. Headquartered in Morris County, New Jersey, for over 20 years, the full-service firm offers marketing, media, creative and data solutions. Marketsmith has built its reputation and business on its patented analytics software — predicting outcomes with 94% accuracy — and human ingenuity. LGBT- and WBENC-certified, the firm “makes challenger brands champions.” www.marketsmithinc.com.
About The Webby Awards:
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video; Advertising, Media and PR; Apps & Software, Social; Podcasts; Games and Virtual & Remote. Established in 1996, The Webby Awards received more than 14,300 entries from all 50 states and 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include Verizon, WP Engine, Canva, Omidyar Network, YouGov, NAACP, KPMG, Fast Company, Wall Street Journal, MediaPost, Podcast Movement, TheFutureParty and AIGA.
About The Telly Awards:
The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multi-screen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, Stash Media, Production Hub, and We Are Parable.
