WHIPPANY, N.J. – November 9, 2022 – PRLog — Marketsmith Inc, one of the nation’s leading data science-driven marketing agencies, announced the addition of Amanda Kresback and Boris Donsky to support its ever-growing client base which now includes Luminess and Audibel.
Boris comes to Marketsmith with 16 years of experience across a variety of vertical markets, including retail, travel, technology, and insurance. In his role as Vice President, Data Insights he will be leading our National/DTC data team, owning analytics framework across clients, giving direction on measurement design and strategic input on optimization of media.
Amanda brings 12+ years of experience in media to the agency, with a heavy focus on digital planning and buying, operations, and performance optimization. As Vice President of National Media, she will be providing media planning and buying direction across clients, ensuring executional excellence, and working closely with Boris and team on media performance insights and optimizations.
Marketsmith is thrilled to add such strong talent to its already robust group of subject matter experts. These strategic hires will further enhance an already impressive team and further push the agency towards its vision of seamless integration across AI and human intelligence.
“Boris and Amanda bring passion, experience, and perspective to our team,” said Samantha Foy, SVP of Media and Insights. “We are looking forward to seeing the impact these two have on the agency and our campaigns as we continue to expand our client footprint nationally.”
For our team it’s not all business. Boris enjoys traveling and fitness/nutrition, whereas Amanda has a unique ability to listen to songs once and know it by heart by the end!