CEDAR KNOLLS, NJ Marketsmith Inc., one of the nation’s leading woman-owned, data-science-driven marketing agencies, continues to invest in its creative, digital and client performance teams in response to exceptional business growth under the stewardship of agency President, Rob Bochicchio.
“We have brought in strong, accomplished women who each bring something unique to us, but all embrace data, analytics and modeling” says Bochicchio. “More importantly, these leaders have made their mark with great clients and bring that expertise to Marketsmith to take outcomes for our client partners to a whole new level.”
Jo Maggiore has joined Marketsmith as Creative Director, bringing over 20 years of creative problem-solving experience. Jo has held positions at Droga5, Ogilvy McCann Erickson, Y&R Brands and was Director of Digital Creative at GNC. She has worked with clients such as BMW, Tiffany, Colgate and L’Oreal cosmetics.
Samantha Foy joins the agency as Senior Director, Digital Media. For the past eight years, Samantha worked at Active International with roles in digital media and as Senior Account Director. Samantha will assist with developing and managing Marketsmith’s digital media programs.
Rachel Schulties joins the company as Vice President, Client Performance. Rachel was formerly in Managed Services at Digital Media Solution, where she worked for over seven years. She brings extensive experience in developing and executing omnichannel media strategy as well as strong data capabilities for full funnel analysis. Rachel has also been featured as an expert speaker in trade show panels, webinars and podcasts.