Marketsmith Repeats at 43rd Telly Awards with 5 Wins
We are so excited to announce that we’ve been recognized with five Tellys across multiple categories at the 43rd Annual Telly Awards, which spotlight video and television excellence across a variety of genres, including commercials and branded content. Marketsmith received one gold award in the Non-Broadcast General – Sales category for the in-house creative team’s production of the GameChanger app explainer video, two silver awards in the Regional TV category for its ReachNJ and NJ Department of Health Next Stop campaigns, one silver in the Promotional Video General – Business-to-Consumer category for PSEG Long Island Energy Efficiency campaign, and one bronze in the Regional TV General – Professional Services category for the PSEG Long Island Smart Energy campaign.
The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies and including Adobe, Netflix, Dow Jones, Duplass Brothers Productions, Complex Networks, Jennifer Garner, A&E Networks, Hearst Media, Nickelodeon, ESPN Films, RYOT, Partizan, and Vimeo.
Telly Gold: Changing How GameChanger Reached Customers
When COVID-19 blew the whistle on every level of athletic competition, from the pros down to Pee Wee leagues, it posed a real threat to GameChanger’s business. But when the going gets tough, the tough get going. In addition to a multi-tiered media strategy aimed at keeping subscribers engaged with the GameChanger app, our creative team developed over 70 digital ads, app store content, units for customized placements, and our award-winning explainer videos. This combination resulted in over 19 million coaches and parents reached producing a 66% increase in new app downloads Yo2Y and a 12% lower cost per acquisition.
“Now, more than ever, it is necessary to celebrate video work that reflects the top tier of our industry, such as Marketsmith Inc.,” says Telly Awards Executive Director Sabrina Dridje. “This year’s submissions reflect an industry that has returned to the important work of storytelling, one that has returned with a new perspective that values innovation, agility, equity, and tenacious creativity.”
Producing Work With a New POV
For us, leveling up everything we do is second nature. Whether it’s cinematic views of sporting events or a kid-led rap to promote COVID vaccinations to children in New Jersey, our in-house creative team designs with the client’s needs in mind and is consistently looking for the next out-of-the-box concept.
The full list of the 43rd Annual Telly Awards winners can be found at tellyawards.com/winners