What do you get when you mix the largest independent full-service marketing agency in New Jersey with Lovesac, one of the hottest furniture companies on the market . . . and oh, yeah, Amazon? An amazing collaboration promoting the latest in bingeable TV and immersive sound furniture!
We’re proud to share our work negotiating a brand partnership for one of our cornerstone clients, Lovesac, as part of a larger omnichannel launch plan. Lovesac, the furniture company known for its Sactional adaptable sofas, is teaming up with Amazon Prime Video and the new fantasy series “The Wheel of Time” to launch its new home audio system Sactionals StealthTech Sound + Charge.
Where can you see the campaign?
The campaign began mid-October with a national cable television buy to support the premiere of the new series, based on the series of the same name by American author Robert Jordan.
In addition to cable TV, the campaign commercials can be seen on local broadcast TV and non-linear over-the-top platforms such as Hulu. A launch-specific buy was developed through Amazon Fire TV and IMDb platforms, as well as YouTube. The campaign also utilizes social media platforms including Facebook, Instagram, and Pinterest to support the video activation. The media campaign runs through February 2022, while new episodes of the series launch every Friday through the end of December.
The campaign creative includes a joint television spot that includes custom animation of “The Wheel of Time” character Moiraine, played by Rosamund Pike, and exclusive behind-the-scenes content that will be available for customers to experience in Lovesac showrooms and Best Buy Shop-in-Shops.
What is Lovesac’s StealthTech?
“The StealthTech Sound + Charge System creates an immersive home theater experience like no other, is a perfect pairing with the cinematic scope of ‘The Wheel of Time,’ and captivates viewers in the best possible way,” said Shawn Nelson, Lovesac founder and CEO. “It’s so fun for people to be able to experience the action like they would at the movies, but from the comfort of their own living room, especially through Prime Video, which is my family’s favorite way to binge content.”
The immersive experience is the next evolution in Lovesac’s impressive Sactionals lineup, with the unique combination of captivating 5.1 Dolby Digital surround sound by Harman Kardon and wireless charging embedded within the couch. You can learn more about the StealthTech Sound + Charge system on the brand’s website or visit a local Lovesac showroom and Best Buy near you.
In addition to our work on the Lovesac Stealth campaign, Marketsmith has been executing all of Lovesac’s campaigns for the past five years, as well as other prominent direct-to-consumer clients such as SharkNinja, Brother, and GameChanger from Dick’s Sporting Goods. Want more information about Marketsmith’s campaign management and award-winning solutions? Let’s talk!