Marketsmith Inc.

LOVESAC

Increase in Sales YoY
1 %
Lift in Retargeting
1 %
Media Outcome Prediction Accuracy
1 %

Goal

Drive significant sales growth through full-funnel media strategy & performance media execution, maintaining efficient ROI levels

Research

Our analysts uncovered key insights on Lovesac’s past performance using current customer data, retail level performance & third party research to develop a strategic approach for a full-funnel execution to generate greater awareness of the brand.

Data-Driven Rationale

Using our proven location-based testing approach, we launched a brand TV campaign in a limited local market footprint and compared that to a set of control markets to determine TV's impact to total business performance, web traffic & retail traffic lift and to get to the optimal station and network mix before a national rollout.

Results

This controlled and conservative approach to incorporating TV into the media mix allowed us to learn & scale to a national full-funnel execution that increased overall awareness of the Lovesac brand, feeding the bottom-funnel retargeting & brand search for improved conversion rates & strong ROI.

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