In the competition between L.L.Bean and Lands’ End for shoppers attention, the November book from Lands’ End is a clear stand out. Photography, creative, brand messaging, and editorial style win hands down. Starting with the cover, which grabs the shopper through copy and a captivating family shot, Lands’ End crushes the sleepy and old school presentation of LL. Bean. The L.L.Bean book, with its thin pages and muted colors, just does not draw the shopper in like the Lands’ End catalog does. Additionally, the order form does not seem to fall correctly in the L.L. Bean catalog.
Lands’ End made me want to shop, spend and celebrate the season. Great job Chris Kolbe on setting the brand apart from your closest competitors.
Monica C. Smith