Over the past few years, artificial intelligence (AI) has slowly entered the market with a variety of uses. So far, marketers have primarily used AI to automate tasks to save time, or to gather information and data on audiences to help build more accurate campaigns. AI simulates human intelligence, but up until this point these simulations have primarily used algorithms to solve data-based problems. However, OpenAI introduced the program ChatGPT in November that changed the AI game. ChatGPT is able to produce writing based on a question or information, signifying the next step in the future of AI in the marketing world.
What is ChatGPT?
ChatGPT is an AI chatbot intended to help its users write and generate content. ChatGPT is knowledgeable about any and all topics, as it gathers information that exists on the internet related to that subject. The platform relies on data and algorithms to make informed predictions and string words together that make sense to answer the prompt a user enters. ChatGPT is different than previous AI platforms because it understands words in context, which is why it’s able to answer questions and generate logical writing. While ChatGPT is currently a free platform, OpenAI has a lot of potential investors, so it’s likely that the platform will adapt to turn a profit in the near future. ChatGPT earned 1 million visitors in a mere 2.5 months of existence, suggesting that the platform is only going to continue to grow.
How can you use it?
Consistent content creation is key in marketing. This content includes copy for social media, blogs, or formal proposals. ChatGPT is a resource marketers can use to quickly gather information or context around a topic they are looking to build content on. The platform is able to both generate answers to questions and develop creative writing, and thus is very flexible for users. Since ChatGPT is fairly new, marketers are still experimenting with potential uses, but it seems like the platform is effective in providing a foundation and starting point for writing content.
However, it’s important to note that the information that ChatGPT uses to generate its content is not fact-checked, as it’s simply gathered from whatever sources are relevant on the internet. Humans have to further refine and provide feedback on the content that ChatGPT generates to ensure that the information they are looking for, or the question they are trying to answer, is addressed accurately.
We are here to help.
As a marketer, you know how important it is to shift and adapt alongside the new trends that are introduced. AI is only expected to continue growing over the next few years, and platforms like ChatGPT can help improve productivity and content quality in your workplace. At Marketsmith we constantly look to educate ourselves and embrace new technologies, and we are here to help you do the same.