For most brands, Pinterest isn’t the first platform that comes to mind when planning digital content. Typically, Twitter, Instagram, TikTok, and Facebook garner all the attention. However, Pinterest is a platform that can help humanize your brand and build stronger relationships with your niche audience. Pinterest is image-based, where brands can use their creativity to convey a specific aesthetic to users and drive purchases.

Since Pinterest is an underused, yet extremely advantageous platform, we have put together a short guide for you to consider for starting your brand’s successful Pinterest page.

Pinterest 101

When posting on Pinterest keep in mind that organic reach doesn’t peak in the first 24 hours like other platforms. Rather, organic reach grows over time as your audience engages with your pins by saving them. Your followers are the ones that will see your content first (before the one-week peak), so try and develop content aimed at satisfying that core audience.

The Pinterest algorithm favors steady and consistent posting, rather than posting a lot of content all at once. Brands should aim to post quality content weekly, rather than trying to post a high quantity of content every day.

Those who use Pinterest value aesthetics, positivity, and purpose. Pinterest is an excellent platform for brands to showcase what they support outside of their business, the ways they give back to the community, and the causes that brands stand up for. Focus on gaining traction organically through these tactics, as opposed to other traditional marketing strategies.

The Optimal Pin

  1. Keep the title short and simple (40-60 characters) and avoid including hashtags.
  2. Include keywords and the brand name in the pin description for targeting purposes, and to reach as many people as possible.
  3. Choose the pin type that is most suitable for the content you want to post:
    • Standard Pin: displays content in a simple image format
    • Video Pin: displays content in a simple video format
    • Carousel Pin: includes multiple images that users can scroll through
    • Collections Pin: displays one main image above three smaller secondary images
    • Idea Pin: interactive pins with a combination of images, video, and photos
  4. Make sure your pin embodies at least two of the essential five dimensions to be successful. The given dimensions include visual appeal, relevancy, positivity, originality, and actionability.

Building a Business

Just like all other social platforms, it’s important that brands use KPIs to measure their success on Pinterest. Pinterest’s business account features help provide users with extensive insights that can help improve brand strategy. Brands can filter analytics to look at what pins and boards have the most organic reach. This allows brands to audit and change their strategy.Business profile users can also become a “Verified Merchant” which directly integrates a shopping tab into your Pinterest profile. This allows for maximum convenience, and consumers can purchase directly off your page after they see your pin.

We are here to help.

At Marketsmith, we are experts in all social platforms, with certifications in many, like Meta and Twitter! We are here to help you build your business by leveraging both organic and paid social. Since Pinterest is not an established territory for many, we are here to help. Contact us today to find out how we can incorporate Pinterest into your media mix!