FEATURED POST
Is your media partner certified?
It’s not enough these days to simply run ads on social media platforms. With everchanging algorithms and new platforms emerging every day, you need a partner who understands how to maximize your success and ROI on these digital channels. That’s where media platform certifications come in.
AAPI Heritage Month: Are you focused on multicultural marketing?
May is Asian American and Pacific Islander (AAPI) Heritage Month. This year, Claritas put out a report on the 2023 Asian Market [...]
NewFronts and upfronts: Where we stand now
Streaming and different forms of digital media continue to monopolize the television landscape. Gone are the days where individuals would have to [...]
Corporate Social Responsibility: Mental Health Awareness Month
May is Mental Health Awareness month, and in recent years there has been a significant shift in society’s perception and understanding of [...]
Update: Regulations on Cannabis Advertising and Marketing
As cannabis becomes a more mainstream part of our culture from sales to usage, it’s important that advertisers understand the regulations and [...]
Giving Back: Girls Empowerment Day at the Camden Street School
Marketsmith has found great success in using our time and talent to help those in the community around us. Most recently, members [...]
Live shopping is all the rage – how can you use it?
Live shopping has emerged as a new trend in the world of marketing and is gaining popularity at an unprecedented rate. What [...]
Is affinity marketing a part of your strategy?
In today's world, where digital marketing and advertising dominate the landscape, targeting the right audience has become a critical factor in achieving [...]
How CPE can elevate your brand
In modern-day marketing, using cost per engagement (CPE) as a metric is becoming increasingly important to help companies optimize advertising campaigns and [...]
What is a QR code, and should you integrate them into your marketing plan?
QR codes have become increasingly popular in marketing and advertising. A QR code is a type of barcode that can be scanned [...]
Putting it all together: measuring your CTV campaign
So far in our CTV blog series we have provided steps that your brand can take to build a full-funnel approach to [...]
Creating the right combo: What OTT is best for you?
From the moment that you define your target audience, the ultimate goal is not only targeting, but reaching that audience in a [...]
Where do we go from here? Building your CTV plan.
Getting Started Viewers are willing to watch up to if they are relevant to their interests. CTV ad spend is expected to [...]
