FEATURED POST
audiences as our way of living has shifted during the COVID-19 pandemic. Over the Top (OTT) streaming services have emerged from network and cable channels, and theatrical movie releases are going direct-to-streaming same day of release. This trend is here to stay – and grow.
Marketer’s Playbook: The Reason Behind Reddit
Is Your Brand Missing Out by Not Being There? Today, March 4th (read: march forth!), is the only date that is an [...]
Retail Report: Consumer Confidence
We’re Feeling the Warmth While we still have a couple weeks of winter left (Thanks, Punxsutawney Phil), we at Marketsmith are feeling [...]
Clubhouse Rule No. 01: You Had to Be There
How the App Taps Into Our Need for Serendipity I've spent three weeks on Clubhouse and learned about: The state of fine [...]
Reimagining Retargeting With Criteo Partnership
A Powerful Addition to Our Tech Stack Marketsmith Inc. has been a leader in developing, perfecting, and implementing the most advanced [...]
Direct Mail: It Goes Down in the DM…
5 hard-hitting facts about the power of direct mail In the first part of this direct mail series (Direct Mail Is Far [...]
Direct Mail Is Far From Dead
Should You Be Using DM? Just Ask Ben! At Marketsmith Inc., we’ve been perfecting direct mail strategies and creativity since our founding [...]
A Love Letter From Monica C. Smith
Colleagues, Partners, Friends and Family, Growing up in a house of 6 boys, starting my own business was never a conversation – [...]
Marketsmith Named GameChanger Agency of Record
Marketsmith Inks Deal With Gamechanger As a performance-based omnichannel marketing agency, Marketsmith Inc. delivers real business impact and continuous growth. By: Marketsmith Inc. [...]
The Predictability of Super Bowl Advertising
Bud, GM, and Sam Adams Check Super Bowl boxes The biggest story about advertising on this year’s Super Bowl is that it [...]
GetCoveredNJ, An Enrollment Success
New Jersey launched its healthcare open enrollment period with GetCoveredNJ under the Affordable Care Act on November 1, 2020. This marked New [...]
Big Game Ads: Overrated or Underrated in 2021?
On Sunday, February 7, at 6:30 pm, most Americans will turn their attention to CBS to watch Super Bowl LV (55). The [...]
Educational Video Content Schools Us All
In early 2020, we dove into why creativity counts, mentioning that “people are turning on their screens for content, not commercials;” and [...]
