FEATURED POST
So how did the QR code make such a comeback?
It’s simple – using QR codes can move your targets from offline to online AND provide you with data to help inform your marketing strategy. QR codes create interest and action, help to attribute more traditional advertising channels like billboards in greater ways than a vanity URL can, and collect first-party data in a time where cookies have met their demise.
Marketsmith is a 5 Time Telly Winner in 2022!
Marketsmith Repeats at 43rd Telly Awards with 5 Wins We are so excited to announce that we've been recognized with five Tellys [...]
Empowering Brand Consistency
Last week I had the pleasure of speaking with Barbara Jenny Wilson, Digital Director at Coty International B.V. and Eric Allen, Performance [...]
AAPI Heritage Month
Asian American and Pacific Islander Heritage Month (as of 2009, officially changed from Asian/Pacific American Heritage Month) is observed in the United [...]
Keep it Simple: NFTs
One of the biggest parts of being a good marketer is the ability to keep your finger on the pulse of current [...]
The Marketsmith Internship Experience
Summer is right around the corner, but we still have one more season to celebrate before we head to the beach … [...]
How the Metaverse is Rewriting the Education Experience
More and more companies are embracing the Metaverse, which, simply put, is a joining of physical and digital worlds. Brands such as [...]
Social Media Week – That’s a Wrap!
As Adweek promised, “We’ve entered a new chapter in social media.” And boy did it deliver on this promise. Over three days, [...]
How Michaels Transformed Its Personalization Strategy
All marketers know that personalization is a powerful way to impact business and increase revenue. But how do you do it? And [...]
Mall and Cinema Advertising: Open for Business
In the past, advertising in malls and movie theatres was an opportunity to deliver mass impressions directly to people who were actively [...]
The Google Strategy for a Privacy-Led World: Prepare for the Cookieless Future
Consumers are becoming more privacy aware, and as a result, marketers are forced to adapt to the changes advertising platforms are making [...]
First-Party Data – The Key to Success
If you give a marketer a cookie... …Or maybe you shouldn’t. We all know at some point cookies will go away. [...]
Marketsmith Inc. Honored in 26th Annual Webby Awards
Marketsmith Inc. announced today that it has been honored in the Advertising, Media & PR Best Growth Strategy Category in the 26th [...]
