FEATURED POST
Is your media partner certified?
It’s not enough these days to simply run ads on social media platforms. With everchanging algorithms and new platforms emerging every day, you need a partner who understands how to maximize your success and ROI on these digital channels. That’s where media platform certifications come in.
Cord-cutting: Three Things To Know
It should come as no surprise that digital streaming continues to skyrocket. The number of users who are canceling their cable TV [...]
LGBTQ+ Marketing: Authenticity Is Key
The LGBTQ+ community remains one of the largest demographics in the United States, with 7.2% of the population identifying as lesbian, gay, [...]
#Lovesac25: A long-term success story
For 25 years Lovesac has been “Rewriting the Rules of Comfort.” Lovesac, one of the original furniture market disrupters, strives to redefine [...]
Social Media Week: The Future of Content Creation
Last week, several of our team members had the pleasure of attending Social Media Week: The Creatorverse presented by AdWeek. This year’s [...]
Google Algorithm Core Update: here’s what you need to know
Keep It Simple: Google Algorithm Update Just a few days ago, the search community suspected Google of releasing a new Core Algorithm [...]
AAPI Heritage Month: Are you focused on multicultural marketing?
May is Asian American and Pacific Islander (AAPI) Heritage Month. This year, Claritas put out a report on the 2023 Asian Market [...]
NewFronts and upfronts: Where we stand now
Streaming and different forms of digital media continue to monopolize the television landscape. Gone are the days where individuals would have to [...]
Corporate Social Responsibility: Mental Health Awareness Month
May is Mental Health Awareness month, and in recent years there has been a significant shift in society’s perception and understanding of [...]
Update: Regulations on Cannabis Advertising and Marketing
As cannabis becomes a more mainstream part of our culture from sales to usage, it’s important that advertisers understand the regulations and [...]
Giving Back: Girls Empowerment Day at the Camden Street School
Marketsmith has found great success in using our time and talent to help those in the community around us. Most recently, members [...]
Live shopping is all the rage – how can you use it?
Live shopping has emerged as a new trend in the world of marketing and is gaining popularity at an unprecedented rate. What [...]
Is affinity marketing a part of your strategy?
In today's world, where digital marketing and advertising dominate the landscape, targeting the right audience has become a critical factor in achieving [...]
