Is your media partner certified?
It’s not enough these days to simply run ads on social media platforms. With everchanging algorithms and new platforms emerging every day, you need a partner who understands how to maximize your success and ROI on these digital channels. That’s where media platform certifications come in.
Cord-cutting: Three Things To Know
It should come as no surprise that digital streaming continues to skyrocket. The number of users who are canceling their cable TV [...]
LGBTQ+ Marketing: Authenticity Is Key
The LGBTQ+ community remains one of the largest demographics in the United States, with 7.2% of the population identifying as lesbian, gay, [...]
#Lovesac25: A long-term success story
For 25 years Lovesac has been “Rewriting the Rules of Comfort.” Lovesac, one of the original furniture market disrupters, strives to redefine [...]
Social Media Week: The Future of Content Creation
Last week, several of our team members had the pleasure of attending Social Media Week: The Creatorverse presented by AdWeek. This year’s [...]
Google Algorithm Core Update: here’s what you need to know
Keep It Simple: Google Algorithm Update Just a few days ago, the search community suspected Google of releasing a new Core Algorithm [...]
AAPI Heritage Month: Are you focused on multicultural marketing?
May is Asian American and Pacific Islander (AAPI) Heritage Month. This year, Claritas put out a report on the 2023 Asian Market [...]
NewFronts and upfronts: Where we stand now
Streaming and different forms of digital media continue to monopolize the television landscape. Gone are the days where individuals would have to [...]
Corporate Social Responsibility: Mental Health Awareness Month
May is Mental Health Awareness month, and in recent years there has been a significant shift in society’s perception and understanding of [...]
Update: Regulations on Cannabis Advertising and Marketing
As cannabis becomes a more mainstream part of our culture from sales to usage, it’s important that advertisers understand the regulations and [...]
Giving Back: Girls Empowerment Day at the Camden Street School
Marketsmith has found great success in using our time and talent to help those in the community around us. Most recently, members [...]
Live shopping is all the rage – how can you use it?
Live shopping has emerged as a new trend in the world of marketing and is gaining popularity at an unprecedented rate. What [...]
Is affinity marketing a part of your strategy?
In today's world, where digital marketing and advertising dominate the landscape, targeting the right audience has become a critical factor in achieving [...]