CEDAR KNOLLS, N.J. – Feb. 11, 2021 – PRLog — Marketsmith Inc. (Marketsmith), one of the nation’s leading woman-owned, data science-driven marketing agencies, is pleased to announce a new partnership with GameChanger by DICK’S Sporting Goods. As the Media Agency of Record, Marketsmith will tap into several of its core strengths to provide GameChanger with customer acquisition strategy, creative support, data analytics and visualization. GameChanger is a sports tech company that builds simple and powerful products for youth sports teams and their communities. Their groundbreaking app provides world-class access to live game action, the statistics to inform teachings and help fuel growth, and solutions that rally community around a team.
To date, GameChanger has scored over 20 million games for several hundred thousand teams. In 2016, GameChanger proudly joined the DICK’S Sporting Goods family. “The position of GameChanger as the nation’s #1 app of its kind along with its drive to continue breaking new technological ground and reach new users across a breadth of youth sports makes it an ideal client partner for the agency,” said Rachel Schulties, Marketsmith Chief Operating Officer. “GameChanger is highly confident and incredibly enthusiastic about their strengths, capabilities and where they want to go. That really puts us on the same page and makes the opportunities for success and growth pretty limitless for our joint partnership.”
“When the decision was made to work with an outside agency, it was crucial to find a partner focused on performance-based marketing,” said Ken Strnad, GameChanger Vice President of Marketing. “We have a blank slate to launch from and I couldn’t be more excited about this partnership and what’s to come. A blank slate requires a bunch of heavy lifting and we are in the thick of it right now … that said, the team has been fantastic, proficient, patient and proactive.”
Marketsmith is thrilled to see a familiar face on the GameChanger roster. The Marketsmith team previously forged a powerful relationship with Marketing Director Eric Allen in his role at longtime Marketsmith client Lovesac. Marketsmith has been the Lovesac Media Agency of Record since 2018. “We couldn’t be happier to have the opportunity to work with Eric again,” Schulties said. “It’s always a pleasure to work with people who you know share your drive and commitment to excellence.”
Marketsmith is one of the largest independent, woman-owned agencies of its kind. Headquartered just miles from New York City for over 20 years, we are a full-service agency offering marketing, media, creative, and data solutions. From some of the finest companies and public entities in the tristate area to national consumer goods corporations, our approach is consultative and collaborative in finding customized solutions for all our clients’ needs. Marketsmith Inc. has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative.
As a performance-focused omnichannel marketing agency, Marketsmith Inc. delivers real business impact and is among the nation's fastest-growing integrated marketing agencies. Born out of direct-to-consumer response marketing, our goal is to use data to optimize brand communication and deliver greater ROI across all channels using the patented algorithms of our MarketsmithIQ marketing analytics platform. We make challenger brands champions.