“KNOW THY CUSTOMER” IS TRUER THAN EVER
Increasing paper costs. Rising postal rates. Every catalog marketer has been hit with these double-barrel increases. And yet the usual solutions to counter these rising costs lead to decreasing returns. The good news is there is a way to control your costs and, at the same time, increase your ROI from your best customers.
HERE’S HOW WE DO IT:
Start with a New Approach to Segmentation
At the highest level, sort your customers into three core categories.
Dive Deeper into Shopper
Frequency and Email Metrics
Some further segmentation will help you even more accurately message and engagement your customers.
Test,
Remodel, Repeat
Set up some test cells. Measure the results. Remodel. Repeat.
Counter the rising cost of catalogs with a new approach
to best-customer segmentation
PERFORMANCE PULSE
We understand impact segmentation has on your bottom line. Take a look. Take note. Take action.
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