FACING THE DIRECT MAIL DILEMMA.

DM White Paper Landing Page2021-11-16T17:05:18-04:00

“KNOW THY CUSTOMER” IS TRUER THAN EVER

Increasing paper costs. Rising postal rates. Every catalog marketer has been hit with these double-barrel increases. And yet the usual solutions to counter these rising costs lead to decreasing returns. The good news is there is a way to control your costs and, at the same time, increase your ROI from your best customers.

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HERE’S HOW WE DO IT:

1

  Start with a New Approach to Segmentation

At the highest level, sort your customers into three core categories.

2

  Dive Deeper into Shopper
Frequency and Email Metrics

Some further segmentation will help you even more accurately message and engagement your customers.

3

Test,
Remodel, Repeat

Set up some test cells. Measure the results. Remodel. Repeat.

Counter the rising cost of catalogs with a new approach
to best-customer segmentation

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PERFORMANCE PULSE

We understand impact segmentation has on your bottom line. Take a look. Take note. Take action.

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