CEDAR KNOLLS, NJ (Thursday, October 26, 2017) – Marketsmith Inc., one of the nation’s fastest growing, data-driven marketing agencies, has brought one of the industry’s leading experts in digital, Luis Hernandez, on board as senior vice president to oversee its growing digital team, effective immediately.
“Luis brings with him a deep understanding of digital marketing, combined with years of hands-on experience which has resulted in a keen business acumen,” says Marketsmith CEO Monica C. Smith. “He recognizes and strategically articulates the importance technology plays in mapping and analyzing the consumer journey.”
Hernandez’s expertise is derived from crafting digital strategies for leading brands such as Amazon.com, Dell, Citibank, Microsoft, Novartis, Philips and Vivendi Universal, at well-known agencies such as Wunderman, Burson-Marstellar, Proof Integrated Communications, and most recently, Coyne, where he was chief digital officer.
Prior to joining Coyne, Hernandez spent seven years with WPP’s Young and Rubicam Group, where he was recognized as a leader in the field for his mastery of omnichannel measurement, KPI’s, analytics and reporting.
“His digital prowess will successfully guide our clients, many of whom struggle to grasp the complexities of today’s consumer journey, allowing them to better navigate a technological landscape that advances at lightning speed,” says Smith.
Smith notes that the agency’s ability to meet evolving client demands, combined with its proprietary I.P.Q. Approach, has enabled it to compete directly with larger holding companies. This, in turn, has positioned Marketsmith as one of the nation’s premiere woman-led independent agencies.
Marketsmith’s I.P.Q. Approach, powered by its patented i.Predictus proprietary data analytics platform, has fueled the agency’s success. I.P.Q. gives clients an immersive look into their KPIs and digital spend, giving them the ability to substantiate that spend to the C-Suite. This clear line of sight on digital ROI in near-real time has led to the agency’s double-digit growth over the past 12 months.
“Luis adds another critical layer of expertise to our management team to ensure that our digital capabilities and I.P.Q. Approach further differentiate Marketsmith and takes our successful record of driving positive outcomes for clients in media and analytics to even greater heights,” says Smith.
Hernandez will report to Rob Bochicchio, EVP, media innovation and strategy, who is also tasked with overseeing I.P.Q. These two seasoned media experts bring the Marketsmith media services team to a new level as this fast-growing agency scales up to service a burgeoning roster of clients.
About Marketsmith Inc.
Marketsmith is one of the nation’s fastest-growing, woman-owned integrated-marketing agencies, and we believe Technology is the New Creativity™. Our proprietary tools and technology give us the data and analytics to inform every decision we make, from strategy to media to creative. With our unique I.P.Q. Approach, powered by our patented i.Predictus analytics platform, we help our clients gain greater insights into their KPI’s, deliver greater ROI across all channels, and predict sales with 93% accuracy. WBENC and NGLCC Certified, we employ a diverse mix of talented professionals, and handle over $200M in media billings. Most importantly, we do great work so we can do good things! For more information, please visit www.marketsmithinc.com.
For more information, contact Ann Willets, [email protected] or (908) 433-7821.