Marketsmith is proud to share our recent campaign in collaboration with the New Jersey Department of Health (“NJ DOH”), to promote COVID-19 vaccinations. The goal of the campaign is to aid in increasing COVID-19 vaccination rates, specifically promoting COVID-19 booster shots and COVID-19 vaccinations for those 5 to 11 years of age.

The campaign and its slogan, “Next Stop,” began December 17 and runs through May 2022 to raise awareness and adoption of the recent FDA/CDC approval of Pfizer, Moderna and Johnson and Johnson booster doses for adults, ages 16+, and Pfizer vaccines for children 5+. Messaging focuses on what possibilities are ahead of you once you’re vaccinated or get a booster shot, including getting back safely to the people and activities we love. Children, teens, and adults of all ages can see themselves in all of the “Next Stop” scenarios.

Where can you see the campaign?

The campaign creative can be seen on digital and static billboards across the state, including the New Jersey Turnpike and Garden State Parkway. Multi-lingual ads can be found on broadcast and cable TV across the New York and Philadelphia DMAs, as well as streaming video on Hulu, Roku, and programmatic connected TV. The campaign also utilizes social media platforms including YouTube, Facebook, Instagram, Reddit, and TikTok, as well as advertisements on local terrestrial radio stations and print publications.

What Resources Are Available?

The Department of Health has been hard at work against their goal of making safe and effective COVID-19 vaccination available to all who live, work, and/or are educated in New Jersey, and Marketsmith is proud to partner with the state on this initiative. “Marketsmith is honored to work with the DOH on this campaign,” said Marketsmith Chief Operating Officer Rachel Schulties. “It is a crucial step forward in ensuring that as many people as possible continue to get vaccinated against COVID-19, and the ability to bring this to life and show the real possibilities New Jerseyans will have to keep themselves, their extended family, and their children are safe is an important thing.”

Information on booster and vaccine eligibility is available in English and Spanish on the Department of Health COVID-19 vaccination webpage. The resources, including vaccine fact sheets and FAQs, are meant to be shared widely across the state to encourage as many residents as possible to get their vaccinations.

In addition to our work on the DOH COVID-19 campaign, Marketsmith is actively partnering with other prominent New Jersey clients, including the New Jersey Department of Highway and Traffic Safety, New Jersey Department of Banking and Insurance, NJ Lottery, and the New Jersey Board of Public Utilities’ Clean Energy Program. Want more information about our campaign management and award-winning strategies? Let’s talk!