CIO Carina Pologruto Interviewed by NJ Tech Weekly About Marketsmith’s Data Science Prowess
Read the article in the below link to see the critical difference our proprietary Data Science makes to our client’s outcomes.
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Marketsmith is one of the largest independent, woman-owned agencies of its kind. Headquartered just miles from New York City for over 20 years, we are a full-service agency offering marketing, media, creative, and data solutions. From some of the finest companies and public entities in the tristate area to national consumer goods corporations, our approach is consultative and collaborative in finding customized solutions for all our clients’ needs. Marketsmith Inc. has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative.
As a performance-focused omnichannel marketing agency, Marketsmith Inc. delivers real business impact and is among the nation's fastest-growing integrated marketing agencies. Born out of direct-to-consumer response marketing, our goal is to use data to optimize brand communication and deliver greater ROI across all channels using the patented algorithms of our MarketsmithIQ marketing analytics platform. We make challenger brands champions.