Why Ad Account Transparency Is Key for Clients
Agencies and clients need to trust each other in the [...]
Marketsmith Inc. Named NJBIZ 2023 Empowering Women Honoree
We are thrilled to announce that Marketsmith has been named [...]
Unlocking the Secrets of Marketing to Gen Alpha
Generation Alpha (or Gen Alpha), born between 2010 and 2025, [...]
AAPI Heritage Month: Are you focused on multicultural marketing?
May is Asian American and Pacific Islander (AAPI) Heritage Month. [...]
Is affinity marketing a part of your strategy?
In today's world, where digital marketing and advertising dominate the [...]
How did TikTok go from national dance party to national security risk?
TikTok is creating a frenzy in Congress, which could expand [...]
Networking To Grow Your Business
Networking is an essential part of doing business. Although most [...]
Is Artificial Intelligence Part of Your Marketing Strategy?
Did you know that AI writing tools can help you create [...]
Keep it Simple: ChatGPT
Over the past few years, artificial intelligence (AI) has slowly [...]
Zero-Party Data: What It Is, and Why Marketers Should Care
There are many ways that businesses collect customer information. With [...]
Update: Marketing Trends for 2023
As we head into the early few weeks of 2023, [...]
Interested in Pinterest? Here’s Where to Start!
For most brands, Pinterest isn’t the first platform that comes [...]
What’s Next – Marketing Trends for 2023
As we venture into 2023, it’s time to start developing [...]
Black Friday is Back!
Remember the days of fighting the effects of tryptophan to [...]
Ghosts, Goblins, and Inflation: Navigating the Frights of Halloween
For many people, Halloween marks the true beginning of Fall; [...]
Energy Awareness Month: NJ’s Energy Future
Michael Renna, President and CEO of South Jersey Industries, [...]
Google’s Shift in Search
Have you ever gone to search for something in Google, [...]
Attribution and Modeling: Which is Right for You?
Attribution is likely something you’ve heard about in the last [...]
Paging 2011: Is Tumblr Making a Comeback?
Tumblr gained most of its popularity in 2011 as a [...]
Grab the Popcorn: Is Cinema Advertising Still Viable?
Cineworld, owner of Regal Cinemas and the second-largest cinema chain [...]
In-App Advertising: What You Need to Know About Sports Betting Apps
The NFL made headlines recently by naming its first- ever [...]
2022 Twitter Trends
Twitter has been around since 2006 – can you believe [...]
No Need for Delayed Gratification
Buy Now Pay Later (BNPL), once exclusive to high ticket [...]
The Future of Voice Shopping
Did you know that strategists predict voice shopping will grow [...]
Empowering Employees with Committees
This past week, Marketsmith was awarded once again by its [...]
Marketing Strategy and the Shifting Retail Landscape
The Economic Impact Inflation is skyrocketing – there’s no question [...]
Engaging with the Hispanic Consumer Base
I recently had the opportunity to join Adweek’s Elevate Hispanic [...]
How Retail Brands Can Compete with Amazon Prime Day
Since being founded in the 1990s, Amazon has grown exponentially [...]
The Modern Advertising Era: Attribution and Apps
It’s more important than ever that app-based advertisers optimize their [...]
Enter the Metaverse
Discover Who’s in It and Why It Matters Chances are [...]
How To Achieve Your Marketing Goals With Testing
As marketers, we know that a business is worth nothing [...]
Don’t Blink: Navigating Economic Downturns
The more times change, the more they stay the same. [...]
Keep it Simple: Web 3.0
The key to being a successful marketer is developing brand [...]
Commemorating Juneteenth
Juneteenth is an opportunity for Americans to celebrate the end [...]
Avoiding Pitfalls in Pride Marketing
The LGBTQ community is one of the most influential demographics [...]
Tips and Tricks for Engaging with Target Audiences
Finding and marketing to your target audience is not always [...]
Tapping into Gaming Advertising
In-Game Advertising: What Is the Value? While TV is traditionally [...]
Benefits of Having a Platform-Certified Media Partner
Did you know that as of 2021, there are somewhere [...]
Empowering Brand Consistency
Last week I had the pleasure of speaking with Barbara [...]
AAPI Heritage Month
Asian American and Pacific Islander Heritage Month (as of 2009, [...]
Keep it Simple: NFTs
One of the biggest parts of being a good marketer [...]
How the Metaverse is Rewriting the Education Experience
More and more companies are embracing the Metaverse, which, simply [...]
Social Media Week – That’s a Wrap!
As Adweek promised, “We’ve entered a new chapter in social [...]
How Michaels Transformed Its Personalization Strategy
All marketers know that personalization is a powerful way to [...]
The Google Strategy for a Privacy-Led World: Prepare for the Cookieless Future
Consumers are becoming more privacy aware, and as a result, [...]
Marketsmith Inc. Honored in 26th Annual Webby Awards
Marketsmith Inc. announced today that it has been honored in [...]
C-Suite Series with FDU Silberman: Monica C. Smith
Marketsmith's CEO and Founder, Monica C. Smith, was a guest [...]
Advertising and Marketing Regulations on Cannabis Advertising
Legal cannabis sales in the United States are projected to [...]
The Halo Effect of Media and Sponsorships on Brands
Have you heard of the “halo effect”? It’s a social [...]
What is the Metaverse and What Does it Mean to Advertisers?
What if there was a place where people could interact [...]
