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Empowering Brand Consistency

Rachel Schulties2022-05-26T13:43:02-04:00May 27th, 2022|About Us, Industry Trends, Media Planning and Buying, News, Our Clients, Our Team, Thought Leadership|

Last week I had the pleasure of speaking with Barbara [...]

AAPI Heritage Month

Ed Clarke2022-05-23T09:06:00-04:00May 26th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

Asian American and Pacific Islander Heritage Month (as of 2009, [...]

Keep it Simple: NFTs

Samantha Foy2022-05-24T09:34:02-04:00May 24th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

One of the biggest parts of being a good marketer [...]

How the Metaverse is Rewriting the Education Experience

Rachel Schulties2022-05-17T10:26:51-04:00May 17th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

More and more companies are embracing the Metaverse, which, simply [...]

Social Media Week – That’s a Wrap!

Marketsmith, Inc.2022-05-12T12:07:31-04:00May 12th, 2022|Creative, Industry Trends, Media Planning and Buying, Our Team, Thought Leadership|

As Adweek promised, “We’ve entered a new chapter in social [...]

How Michaels Transformed Its Personalization Strategy

Gina Partite2022-05-23T17:14:27-04:00April 26th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

All marketers know that personalization is a powerful way to [...]

The Google Strategy for a Privacy-Led World: Prepare for the Cookieless Future

Samantha Foy2022-04-08T17:01:31-04:00April 14th, 2022|Cybersecurity, Media Planning and Buying, Thought Leadership|

Consumers are becoming more privacy aware, and as a result, [...]

Marketsmith Inc. Honored in 26th Annual Webby Awards

Marketsmith, Inc.2022-04-07T11:07:51-04:00April 7th, 2022|Media Planning and Buying, Our Clients, Thought Leadership|

Marketsmith Inc. announced today that it has been honored in [...]

C-Suite Series with FDU Silberman: Monica C. Smith

Marketsmith, Inc.2022-04-05T14:43:16-04:00April 5th, 2022|About Us, Insights, Thought Leadership|

Marketsmith's CEO and Founder, Monica C. Smith, was a guest [...]

Advertising and Marketing Regulations on Cannabis Advertising

Samantha Foy2022-03-30T10:19:46-04:00March 30th, 2022|Industry Trends, Insights, Media Planning and Buying, Thought Leadership|

Legal cannabis sales in the United States are projected to [...]

The Halo Effect of Media and Sponsorships on Brands

Gina Partite2022-03-23T10:50:58-04:00March 23rd, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

Have you heard of the “halo effect”? It’s a social [...]

What is the Metaverse and What Does it Mean to Advertisers?

Samantha Foy2022-03-15T16:50:53-04:00March 16th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

What if there was a place where people could interact [...]

The Benefits of Awareness Studies

Marketsmith, Inc.2022-03-09T13:08:07-04:00March 9th, 2022|Our Work, Research, Thought Leadership|

Are you a new entrant into a marketplace?  Are you [...]

How the Girl Scouts Are Raising Future Entrepreneurs and Leaders

Rachel Schulties2022-02-03T10:46:53-04:00February 8th, 2022|Doing Good, Thought Leadership|

Rachel Schulties, Member of Troop 400 Fair Lawn, NJ [...]

Marketsmith Inc. Collaborates with NJ Department of Health on Latest COVID-19 Vaccination Campaign

Desiree Maurin2022-02-01T14:50:57-04:00February 1st, 2022|Media Planning and Buying, Our Clients, Thought Leadership|

Marketsmith is proud to share our recent campaign in collaboration [...]

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Direct Mail Trends to Look Out For in 2022

Steve Mickolajczyk2022-01-27T10:59:36-04:00January 27th, 2022|Media Planning and Buying, Our Clients, Thought Leadership|

5% of consumers are overwhelmed by the number of online [...]

How Pride, Heart, and Passion Lead Us Into 2022

Rob Bochicchio2022-02-07T14:32:47-04:00January 20th, 2022|Industry Trends, Insights, News, Our Clients, Thought Leadership|

Rob Bochicchio President, Marketsmith Inc. As [...]

A First Look at Holiday 2021 Shopping Results

Marketsmith, Inc.2022-03-18T11:32:51-04:00January 13th, 2022|Industry Trends, Thought Leadership|

Initial results are in for the 2021 Holiday season. It [...]

Lovesac StealthTech and Amazon Prime Video: A Magical Partnership

Gina Partite2022-01-12T12:04:39-04:00January 12th, 2022|Media Planning and Buying, Our Clients, Thought Leadership|

What do you get when you mix the largest independent [...]

The State of Cookies in 2022

Nicole Chiarella2022-04-04T11:15:34-04:00January 4th, 2022|Data, Media Planning and Buying, Thought Leadership|

By now you’ve likely heard about Google’s plan to stop [...]

How 2021 Shaped My Goals for 2022

Rachel Schulties2022-02-07T14:33:10-04:00December 28th, 2021|Industry Trends, Insights, News, Our Clients, Thought Leadership|

Rachel Schulties Chief Operating Officer, Marketsmith Inc. [...]

What is the Future of Energy?

Rachel Schulties2021-10-06T10:42:15-04:00October 5th, 2021|Insights, Thought Leadership|

October 6 marks Energy Efficiency Day, but we know that [...]

Celebrating Hispanic Heritage Month and the Growth of the Latinx Community

Marketsmith, Inc.2021-10-04T10:31:29-04:00October 4th, 2021|Our Team, Thought Leadership|

National Hispanic Heritage Month is the period from September 15 [...]

Inspiring Words from Caren Franzini Award Recipient: Monica C. Smith

Marketsmith, Inc.2021-09-30T13:58:34-04:00October 1st, 2021|Our Clients, Thought Leadership|

Marketsmith is thrilled to share an inspirational moment, as CEO [...]

Media Activation to Reach a Changing Urban Audience

Joseph Sharp2021-08-19T17:20:38-04:00August 20th, 2021|Media Planning and Buying, Our Clients, Thought Leadership|

How is the American population changing? What about the New [...]

Monica C. Smith Presented With 2021 NJBIA Caren Franzini Leadership Award

Rob Bochicchio2021-09-23T09:04:05-04:00August 5th, 2021|News, Thought Leadership|

We are delighted to announce that our CEO, Monica C. [...]

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