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How did TikTok go from national dance party to national security risk?

Rachel Schulties2023-03-22T09:09:15-04:00March 22nd, 2023|Industry Trends, Media Planning and Buying, News, Thought Leadership|

TikTok is creating a frenzy in Congress, which could expand [...]

Networking To Grow Your Business

Victoria Licata2023-03-20T12:48:26-04:00March 21st, 2023|Thought Leadership|

Networking is an essential part of doing business. Although most [...]

Is Artificial Intelligence Part of Your Marketing Strategy?

Marketsmith, Inc.2023-03-01T14:30:59-04:00March 2nd, 2023|Creative, Industry Trends, Media Planning and Buying, Thought Leadership|

Did you know that AI writing tools can help you create [...]

Keep it Simple: ChatGPT

Marketsmith, Inc.2023-02-17T15:30:07-04:00February 23rd, 2023|Creative, Data, Industry Trends, Thought Leadership|

Over the past few years, artificial intelligence (AI) has slowly [...]

Zero-Party Data: What It Is, and Why Marketers Should Care

Carina Pologruto2023-02-16T17:32:09-04:00February 21st, 2023|Data, Industry Trends, Thought Leadership|

There are many ways that businesses collect customer information. With [...]

Update: Marketing Trends for 2023

Marketsmith, Inc.2023-01-24T10:44:03-04:00January 24th, 2023|Industry Trends, Media Planning and Buying, Thought Leadership|

As we head into the early few weeks of 2023, [...]

Interested in Pinterest? Here’s Where to Start!

Marketsmith, Inc.2022-12-15T15:20:35-04:00December 15th, 2022|Industry Trends, Media Planning and Buying, News, Thought Leadership|

For most brands, Pinterest isn’t the first platform that comes [...]

What’s Next – Marketing Trends for 2023

Marketsmith, Inc.2022-12-07T16:20:02-04:00December 8th, 2022|Industry Trends, Media Planning and Buying, News, Thought Leadership|

As we venture into 2023, it’s time to start developing [...]

Black Friday is Back!

Nicole Chiarella2022-11-28T15:50:41-04:00November 28th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

Remember the days of fighting the effects of tryptophan to [...]

Ghosts, Goblins, and Inflation: Navigating the Frights of Halloween

Marketsmith, Inc.2023-03-10T14:43:45-04:00October 25th, 2022|Industry Trends, Thought Leadership|

For many people, Halloween marks the true beginning of Fall; [...]

Energy Awareness Month: NJ’s Energy Future

Marketsmith, Inc.2022-10-20T10:52:50-04:00October 20th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

Michael Renna, President and CEO of South Jersey Industries, [...]

Google’s Shift in Search

Nicole Chiarella2022-10-12T12:21:12-04:00October 13th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

Have you ever gone to search for something in Google, [...]

Attribution and Modeling: Which is Right for You?

Carina Pologruto2022-10-04T10:11:13-04:00October 6th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

Attribution is likely something you’ve heard about in the last [...]

Paging 2011: Is Tumblr Making a Comeback?

Nicole Chiarella2022-09-27T13:59:23-04:00September 28th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

Tumblr gained most of its popularity in 2011 as a [...]

Grab the Popcorn: Is Cinema Advertising Still Viable?

Valentina Vizzio2022-09-19T11:39:21-04:00September 21st, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

Cineworld, owner of Regal Cinemas and the second-largest cinema chain [...]

In-App Advertising: What You Need to Know About Sports Betting Apps

Marketsmith, Inc.2022-08-25T09:04:17-04:00September 6th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

The NFL made headlines recently by naming its first- ever [...]

2022 Twitter Trends

Valentina Vizzio2022-08-29T11:56:04-04:00August 30th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

Twitter has been around since 2006 – can you believe [...]

No Need for Delayed Gratification

Marketsmith, Inc.2022-08-24T09:55:34-04:00August 23rd, 2022|Industry Trends, Thought Leadership|

Buy Now Pay Later (BNPL), once exclusive to high ticket [...]

The Future of Voice Shopping

Marketsmith, Inc.2022-08-10T09:36:07-04:00August 16th, 2022|Our Work, Thought Leadership|

Did you know that strategists predict voice shopping will grow [...]

Empowering Employees with Committees

Rob Bochicchio2022-07-22T10:08:22-04:00July 28th, 2022|Our Team, Thought Leadership|

This past week, Marketsmith was awarded once again by its [...]

Marketing Strategy and the Shifting Retail Landscape

Rachel Schulties2022-07-13T17:17:19-04:00July 26th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

The Economic Impact Inflation is skyrocketing – there’s no question [...]

Engaging with the Hispanic Consumer Base

Valentina Vizzio2022-07-19T10:04:14-04:00July 19th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

I recently had the opportunity to join Adweek’s Elevate Hispanic [...]

How Retail Brands Can Compete with Amazon Prime Day

Rachel Schulties2022-07-13T17:14:22-04:00July 13th, 2022|Industry Trends, Thought Leadership|

Since being founded in the 1990s, Amazon has grown exponentially [...]

The Modern Advertising Era: Attribution and Apps

Joseph Sharp2022-07-19T10:26:46-04:00July 12th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

It’s more important than ever that app-based advertisers optimize their [...]

Enter the Metaverse

Rachel Schulties2022-07-05T10:01:03-04:00July 7th, 2022|Industry Trends, Insights, Media Planning and Buying, Thought Leadership|

Discover Who’s in It and Why It Matters Chances are [...]

How To Achieve Your Marketing Goals With Testing

Rachel Schulties2022-06-24T13:04:17-04:00July 5th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

As marketers, we know that a business is worth nothing [...]

Don’t Blink: Navigating Economic Downturns

Rob Bochicchio2022-06-27T13:29:21-04:00June 28th, 2022|Industry Trends, News, Thought Leadership|

The more times change, the more they stay the same.  [...]

Keep it Simple: Web 3.0

Marketsmith, Inc.2022-06-16T11:58:06-04:00June 23rd, 2022|Industry Trends, Thought Leadership|

The key to being a successful marketer is developing brand [...]

Commemorating Juneteenth

Marketsmith, Inc.2022-06-16T17:12:13-04:00June 17th, 2022|Thought Leadership|

Juneteenth is an opportunity for Americans to celebrate the end [...]

Avoiding Pitfalls in Pride Marketing

Ed Clarke2022-06-16T09:28:26-04:00June 16th, 2022|Thought Leadership|

The LGBTQ community is one of the most influential demographics [...]

Tips and Tricks for Engaging with Target Audiences

Nicole Chiarella2022-06-21T11:35:35-04:00June 14th, 2022|Thought Leadership|

Finding and marketing to your target audience is not always [...]

Tapping into Gaming Advertising

Marketsmith, Inc.2022-07-20T09:18:23-04:00June 9th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership, Uncategorized|

In-Game Advertising: What Is the Value? While TV is traditionally [...]

Benefits of Having a Platform-Certified Media Partner

Samantha Foy2022-07-06T16:45:51-04:00May 31st, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

Did you know that as of 2021, there are somewhere [...]

Empowering Brand Consistency

Rachel Schulties2022-06-21T11:09:39-04:00May 27th, 2022|About Us, Industry Trends, Media Planning and Buying, News, Our Clients, Our Team, Thought Leadership|

Last week I had the pleasure of speaking with Barbara [...]

AAPI Heritage Month

Ed Clarke2022-05-23T09:06:00-04:00May 26th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

Asian American and Pacific Islander Heritage Month (as of 2009, [...]

Keep it Simple: NFTs

Samantha Foy2022-05-24T09:34:02-04:00May 24th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

One of the biggest parts of being a good marketer [...]

How the Metaverse is Rewriting the Education Experience

Rachel Schulties2022-05-17T10:26:51-04:00May 17th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

More and more companies are embracing the Metaverse, which, simply [...]

Social Media Week – That’s a Wrap!

Marketsmith, Inc.2022-05-12T12:07:31-04:00May 12th, 2022|Creative, Industry Trends, Media Planning and Buying, Our Team, Thought Leadership|

As Adweek promised, “We’ve entered a new chapter in social [...]

How Michaels Transformed Its Personalization Strategy

Rachel Schulties2022-05-23T17:14:27-04:00April 26th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

All marketers know that personalization is a powerful way to [...]

The Google Strategy for a Privacy-Led World: Prepare for the Cookieless Future

Samantha Foy2022-04-08T17:01:31-04:00April 14th, 2022|Cybersecurity, Media Planning and Buying, Thought Leadership|

Consumers are becoming more privacy aware, and as a result, [...]

Marketsmith Inc. Honored in 26th Annual Webby Awards

Marketsmith, Inc.2022-04-07T11:07:51-04:00April 7th, 2022|Media Planning and Buying, Our Clients, Thought Leadership|

Marketsmith Inc. announced today that it has been honored in [...]

C-Suite Series with FDU Silberman: Monica C. Smith

Marketsmith, Inc.2022-04-05T14:43:16-04:00April 5th, 2022|About Us, Insights, Thought Leadership|

Marketsmith's CEO and Founder, Monica C. Smith, was a guest [...]

Advertising and Marketing Regulations on Cannabis Advertising

Samantha Foy2022-03-30T10:19:46-04:00March 30th, 2022|Industry Trends, Insights, Media Planning and Buying, Thought Leadership|

Legal cannabis sales in the United States are projected to [...]

The Halo Effect of Media and Sponsorships on Brands

Rachel Schulties2022-03-23T10:50:58-04:00March 23rd, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

Have you heard of the “halo effect”? It’s a social [...]

What is the Metaverse and What Does it Mean to Advertisers?

Samantha Foy2022-03-15T16:50:53-04:00March 16th, 2022|Industry Trends, Media Planning and Buying, Thought Leadership|

What if there was a place where people could interact [...]

The Benefits of Awareness Studies

Marketsmith, Inc.2022-03-09T13:08:07-04:00March 9th, 2022|Our Work, Research, Thought Leadership|

Are you a new entrant into a marketplace?  Are you [...]

How the Girl Scouts Are Raising Future Entrepreneurs and Leaders

Rachel Schulties2022-02-03T10:46:53-04:00February 8th, 2022|Doing Good, Thought Leadership|

Rachel Schulties, Member of Troop 400 Fair Lawn, NJ [...]

Marketsmith Inc. Collaborates with NJ Department of Health on Latest COVID-19 Vaccination Campaign

Desiree Maurin2022-02-01T14:50:57-04:00February 1st, 2022|Media Planning and Buying, Our Clients, Thought Leadership|

Marketsmith is proud to share our recent campaign in collaboration [...]

  • White Mail Box in Front of a House

Direct Mail Trends to Look Out For in 2022

Steve Mickolajczyk2022-01-27T10:59:36-04:00January 27th, 2022|Media Planning and Buying, Our Clients, Thought Leadership|

5% of consumers are overwhelmed by the number of online [...]

How Pride, Heart, and Passion Lead Us Into 2022

Rob Bochicchio2022-02-07T14:32:47-04:00January 20th, 2022|Industry Trends, Insights, News, Our Clients, Thought Leadership|

Rob Bochicchio President, Marketsmith Inc. As [...]

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