Empowering Brand Consistency
Last week I had the pleasure of speaking with Barbara [...]
AAPI Heritage Month
Asian American and Pacific Islander Heritage Month (as of 2009, [...]
Keep it Simple: NFTs
One of the biggest parts of being a good marketer [...]
How the Metaverse is Rewriting the Education Experience
More and more companies are embracing the Metaverse, which, simply [...]
Social Media Week – That’s a Wrap!
As Adweek promised, “We’ve entered a new chapter in social [...]
How Michaels Transformed Its Personalization Strategy
All marketers know that personalization is a powerful way to [...]
The Google Strategy for a Privacy-Led World: Prepare for the Cookieless Future
Consumers are becoming more privacy aware, and as a result, [...]
Marketsmith Inc. Honored in 26th Annual Webby Awards
Marketsmith Inc. announced today that it has been honored in [...]
C-Suite Series with FDU Silberman: Monica C. Smith
Marketsmith's CEO and Founder, Monica C. Smith, was a guest [...]
Advertising and Marketing Regulations on Cannabis Advertising
Legal cannabis sales in the United States are projected to [...]
The Halo Effect of Media and Sponsorships on Brands
Have you heard of the “halo effect”? It’s a social [...]
What is the Metaverse and What Does it Mean to Advertisers?
What if there was a place where people could interact [...]
The Benefits of Awareness Studies
Are you a new entrant into a marketplace? Are you [...]
How the Girl Scouts Are Raising Future Entrepreneurs and Leaders
Rachel Schulties, Member of Troop 400 Fair Lawn, NJ [...]
Marketsmith Inc. Collaborates with NJ Department of Health on Latest COVID-19 Vaccination Campaign
Marketsmith is proud to share our recent campaign in collaboration [...]
Direct Mail Trends to Look Out For in 2022
5% of consumers are overwhelmed by the number of online [...]
How Pride, Heart, and Passion Lead Us Into 2022
Rob Bochicchio President, Marketsmith Inc. As [...]
A First Look at Holiday 2021 Shopping Results
Initial results are in for the 2021 Holiday season. It [...]
Lovesac StealthTech and Amazon Prime Video: A Magical Partnership
What do you get when you mix the largest independent [...]
The State of Cookies in 2022
By now you’ve likely heard about Google’s plan to stop [...]
How 2021 Shaped My Goals for 2022
Rachel Schulties Chief Operating Officer, Marketsmith Inc. [...]
What is the Future of Energy?
October 6 marks Energy Efficiency Day, but we know that [...]
Celebrating Hispanic Heritage Month and the Growth of the Latinx Community
National Hispanic Heritage Month is the period from September 15 [...]
Inspiring Words from Caren Franzini Award Recipient: Monica C. Smith
Marketsmith is thrilled to share an inspirational moment, as CEO [...]
Media Activation to Reach a Changing Urban Audience
How is the American population changing? What about the New [...]
Monica C. Smith Presented With 2021 NJBIA Caren Franzini Leadership Award
We are delighted to announce that our CEO, Monica C. [...]
