Ghosts, Goblins, and Inflation: Navigating the Frights of Halloween
For many people, Halloween marks the true beginning of Fall; [...]
Energy Awareness Month: NJ’s Energy Future
Michael Renna, President and CEO of South Jersey Industries, [...]
Google’s Shift in Search
Have you ever gone to search for something in Google, [...]
Attribution and Modeling: Which is Right for You?
Attribution is likely something you’ve heard about in the last [...]
Paging 2011: Is Tumblr Making a Comeback?
Tumblr gained most of its popularity in 2011 as a [...]
Grab the Popcorn: Is Cinema Advertising Still Viable?
Cineworld, owner of Regal Cinemas and the second-largest cinema chain [...]
In-App Advertising: What You Need to Know About Sports Betting Apps
The NFL made headlines recently by naming its first- ever [...]
2022 Twitter Trends
Twitter has been around since 2006 – can you believe [...]
No Need for Delayed Gratification
Buy Now Pay Later (BNPL), once exclusive to high ticket [...]
The Future of Voice Shopping
Did you know that strategists predict voice shopping will grow [...]
Empowering Employees with Committees
This past week, Marketsmith was awarded once again by its [...]
Marketing Strategy and the Shifting Retail Landscape
The Economic Impact Inflation is skyrocketing – there’s no question [...]
Engaging with the Hispanic Consumer Base
I recently had the opportunity to join Adweek’s Elevate Hispanic [...]
How Retail Brands Can Compete with Amazon Prime Day
Since being founded in the 1990s, Amazon has grown exponentially [...]
The Modern Advertising Era: Attribution and Apps
It’s more important than ever that app-based advertisers optimize their [...]
Enter the Metaverse
Discover Who’s in It and Why It Matters Chances are [...]
How To Achieve Your Marketing Goals With Testing
As marketers, we know that a business is worth nothing [...]
Don’t Blink: Navigating Economic Downturns
The more times change, the more they stay the same. [...]
Keep it Simple: Web 3.0
The key to being a successful marketer is developing brand [...]
Commemorating Juneteenth
Juneteenth is an opportunity for Americans to celebrate the end [...]
Avoiding Pitfalls in Pride Marketing
The LGBTQ community is one of the most influential demographics [...]
Tips and Tricks for Engaging with Target Audiences
Finding and marketing to your target audience is not always [...]
Tapping into Gaming Advertising
In-Game Advertising: What Is the Value? While TV is traditionally [...]
Benefits of Having a Platform-Certified Media Partner
Did you know that as of 2021, there are somewhere [...]
Empowering Brand Consistency
Last week I had the pleasure of speaking with Barbara [...]
AAPI Heritage Month
Asian American and Pacific Islander Heritage Month (as of 2009, [...]
Keep it Simple: NFTs
One of the biggest parts of being a good marketer [...]
How the Metaverse is Rewriting the Education Experience
More and more companies are embracing the Metaverse, which, simply [...]
Social Media Week – That’s a Wrap!
As Adweek promised, “We’ve entered a new chapter in social [...]
How Michaels Transformed Its Personalization Strategy
All marketers know that personalization is a powerful way to [...]
The Google Strategy for a Privacy-Led World: Prepare for the Cookieless Future
Consumers are becoming more privacy aware, and as a result, [...]
Marketsmith Inc. Honored in 26th Annual Webby Awards
Marketsmith Inc. announced today that it has been honored in [...]
C-Suite Series with FDU Silberman: Monica C. Smith
Marketsmith's CEO and Founder, Monica C. Smith, was a guest [...]
Advertising and Marketing Regulations on Cannabis Advertising
Legal cannabis sales in the United States are projected to [...]
The Halo Effect of Media and Sponsorships on Brands
Have you heard of the “halo effect”? It’s a social [...]
What is the Metaverse and What Does it Mean to Advertisers?
What if there was a place where people could interact [...]
The Benefits of Awareness Studies
Are you a new entrant into a marketplace? Are you [...]
How the Girl Scouts Are Raising Future Entrepreneurs and Leaders
Rachel Schulties, Member of Troop 400 Fair Lawn, NJ [...]
Marketsmith Inc. Collaborates with NJ Department of Health on Latest COVID-19 Vaccination Campaign
Marketsmith is proud to share our recent campaign in collaboration [...]
Direct Mail Trends to Look Out For in 2022
5% of consumers are overwhelmed by the number of online [...]
How Pride, Heart, and Passion Lead Us Into 2022
Rob Bochicchio President, Marketsmith Inc. As [...]
A First Look at Holiday 2021 Shopping Results
Initial results are in for the 2021 Holiday season. It [...]
Lovesac StealthTech and Amazon Prime Video: A Magical Partnership
What do you get when you mix the largest independent [...]
The State of Cookies in 2022
By now you’ve likely heard about Google’s plan to stop [...]
How 2021 Shaped My Goals for 2022
Rachel Schulties Chief Operating Officer, Marketsmith Inc. [...]
What is the Future of Energy?
October 6 marks Energy Efficiency Day, but we know that [...]
Celebrating Hispanic Heritage Month and the Growth of the Latinx Community
National Hispanic Heritage Month is the period from September 15 [...]
Inspiring Words from Caren Franzini Award Recipient: Monica C. Smith
Marketsmith is thrilled to share an inspirational moment, as CEO [...]
Media Activation to Reach a Changing Urban Audience
How is the American population changing? What about the New [...]
Monica C. Smith Presented With 2021 NJBIA Caren Franzini Leadership Award
We are delighted to announce that our CEO, Monica C. [...]
