Marketsmith, Inc. Expands Creative, Digital & Client Performance Teams

CEDAR KNOLLS, NJ Marketsmith Inc., one of the nation’s leading woman-owned, data-science-driven marketing agencies, continues to invest in its creative, digital and client performance teams in response to exceptional business growth under the stewardship of agency President, Rob Bochicchio.

“We have brought in strong, accomplished women who each bring something unique to us, but all embrace data, analytics and modeling” says Bochicchio.  “More importantly, these leaders have made their mark with great clients and bring that expertise to Marketsmith to take outcomes for our client partners to a whole new level.”

Jo Maggiore

Jo Maggiore has joined Marketsmith as Creative Director, bringing over 20 years of creative problem-solving experience. Jo has held positions at Droga5, Ogilvy McCann Erickson, Y&R Brands and was Director of Digital Creative at GNC. She has worked with clients such as BMW, Tiffany, Colgate and L’Oreal cosmetics.

Samantha Foy

Samantha Foy joins the agency as Senior Director, Digital Media. For the past eight years, Samantha worked at Active International with roles in digital media and as Senior Account Director. Samantha will assist with developing and managing Marketsmith’s digital media programs.

Rachel Schulties joins the company as Vice President, Client Performance. Rachel was formerly in Managed Services at Digital Media Solution, where she worked for over seven years. She brings extensive experience in developing and executing omnichannel media strategy as well as strong data capabilities for full funnel analysis. Rachel has also been featured as an expert speaker in trade show panels, webinars and podcasts.

Marketsmith, Inc. Names Elizabeth Castillo Joins Marketsmith, Inc. as Director of Digital Experience

CEDAR KNOLLS, NJ Marketsmith, Inc. has named Elizabeth Castillo as Director of Digital Experience. Castillo is known for creating the methodology called “The Experience of Things” (XoT).

“Elizabeth brings experience in helping brands build and optimize their digital ecosystems by cultivating more meaningful connections with their target consumers,” said Marketsmith President Rob Bochicchio.

Leveraging its proven MarketsmithIQTM platform, the company is known for the quality of its data-backed intelligence. Paired with human, experience-based insights it provides one of the agency’s competitive advantages.

Bochicchio noted that Castillo’s work perfectly aligns with Marketsmith’s suite of marketing technology platforms that blend human insight and data for optimum brand performance.

Ms. Castillo will report directly into Mr. Bochicchio.

“My passion is to illuminate the human connection behind data and technology,” said Castillo. “I believe it is critical to improving customer experiences online and off.”

Marketsmith has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative. As a performance-focused, omnichannel marketing agency, Marketsmith delivers real business impact for direct-to-consumer, retail and challenger brands in any category.

New Shark IQ Robot™ Features Cutting-Edge Smart Navigation And Self-Empty Capability

NEEDHAM, Mass., Sept. 19, 2019 /PRNewswire/ — Today, Shark®, the leader in home cleaning solutions, is announcing the release of the breakthrough Shark IQ Robot Self-Empty™, their smartest, most independent robot yet. This next-generation robot vacuum combines room-by-room navigation, a self-cleaning brushroll, and the ultimate convenience—a self-empty dock. After each cleaning session, the robot empties into a bagless base, ready for the next clean. New IQ Navigation™ offers amazing row-by-row coverage compared to the aimless bouncing of traditional robots which can miss whole areas.

With advanced Home Mapping capabilities, your robot creates a blueprint of your floors to provide its row-by-row, room-by-room cleaning. When ready to recharge, Shark IQ Robot™ returns to its base, empties, recharges then resumes where it left off to finish the cleaning mission. Complete customization is up to you—Room Select lets you choose which rooms to clean or when via the Shark Clean™ app. That’s just the start—there’s much more to this robot:

“This is Shark’s first robot vacuum that delivers this kind of hands-free cleaning at such an incredible value”, said Mark Barrocas, President of SharkNinja.  “The Shark IQ Robot Self-Empty ™ is total-home navigation, powerful Shark cleaning, a self-empty base and self-cleaning brushroll that lets consumers forget about vacuuming for up to a month.”

For more information about Shark IQ Robot Self-Empty™, please visit sharkclean.com.  Follow Shark on Facebook at facebook.com/sharkcleaning and on Instagram and Twitter @SharkCleaning.

About SharkNinja
SharkNinja is an innovation leader in the housewares industry and creator of the familiar household brands Shark® and Ninja®. SharkNinja provides the latest in easy-to-use innovative technology with a growing line of solutions that consist of Shark® cleaning and home care products and Ninja® kitchen appliances. Products are sold at major retailers and through distributors around the world. Ninja and Shark are registered trademarks of SharkNinja Operating LLC. For more information, visit sharkninja.com.

SOURCE SharkNinja

Marketsmith, Inc. Introduces Merchandise Intelligence

Cedar Knolls, NJ – Marketsmith Inc., one of the nation’s leading woman-owned, data-science-driven marketing agencies, announced the introduction of its most recent retail focused marketing technology product, Merchandise Intelligence.

The launch follows the company’s recent introduction of its dynamic Retail Intelligence product, originally designed for manufacturers and specialty retailers to optimize and predict in-store performance. Merchandise Intelligence takes it one step further, drilling down to the shelf and SKU level, allowing retailers to optimize their in-store portfolio and product lines.

“Now, our retail clients have a true view on profitability that factors in margins, returns, order cancellations and other crucial metrics to help them make informed decisions to drive bottom-line performance,” explains Marketsmith CEO and Founder Monica C. Smith. “Our Merchandise Intelligence platform leverages decades of experience in using data science to drive successful retail merchandising strategies.”

Marketsmith Inc.’s media platform, MarketsmithIQ, is patented technology that delivers clients unprecedented media measurement, benchmarking, visualization and optimization.

As a performance-focused omnichannel marketing agency, Marketsmith, Inc. delivers real business impact and is among the nation’s fastest-growing integrated marketing agencies. Born out of direct-to-consumer response marketing, our goal is to use data to optimize brand communication and deliver greater ROI across all channels using the patented algorithms of our MarketsmithIQ marketing analytics platform. We make challenger brands champions.

Marketsmith, Inc. Adds AT&T veteran Suzanne Ciamillo to Its Client Performance Team

Cedar Knolls, NJ– Marketsmith Inc., one of the nation’s leading woman-owned, data science-driven marketing agencies, announced the addition of Suzanne Ciamillo, recently Associate Director, Digital Performance-Entertainment & Mobility Services for AT&T to the company’s client performance department.

Suzan Ciamillo

“Marrying the right subject matter expert to the right clients is one of the keys to our success,” says CEO and Founder, Monica C. Smith, “it’s the human element—the human touch that truly makes a difference. We bring people in not just for their experience, but also for their proven ability to provide the level of client care we demand of our client performance specialists.

Suzanne will manage a large portfolio of the agency’s client roster and report directly to newly appointed president, Rob Bochicchio.

MSI has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative.

As a performance focused omnichannel marketing agency, Marketsmith, Inc. delivers real business impact and is among the nation’s fastest growing integrated marketing agencies. Born out of direct-to-consumer response marketing, our goal is to use data to optimize brand communication and deliver greater ROI and positive outcomes across all channels using the patented algorithms of our MarketsmithIQ marketing analytics platform. We make challenger brands champions.

Marketsmith, Inc. Introduces Retail Intelligence

Cedar Knolls, NJ – Marketsmith Inc., one of the nation’s leading woman-owned, data science-driven marketing agencies, announces the introduction of its most recent marketing technology product, Retail Intelligence.

Retail Intelligence

The company’s third new product introduction this year, after Dynamic Scorecards and Data Science and Modeling, Retail Intelligence is designed for manufacturers and specialty retailers to optimize their in-store performance by providing insight into trending and performance in each store, and across stores, on a daily basis.

“Our retail clients now have the ability to understand true performance, maximize their profit and mitigate their risk through data,” explains Marketsmith CEO and Founder Monica C. Smith. “Our Retail Intelligence platform layers decades of experience in driving retail success to supercharge outcomes for clients of our MarketsmithIQ™ suite.”

Retail Intelligence is a proven, AI-powered platform that delivers the data and analyses that manufacturers and specialty retailers need to get a complete, detailed view of their business performance across all key functions, allowing them to maximize profit and stay ahead of the competition. This data also allows Marketsmith to accurately predict store performance and highlight potential risks and rewards.

Marketsmith Inc.’s media platform, MarketsmithIQ, is patented technology that delivers clients unprecedented media measurement, benchmarking, visualization and optimization.

As a performance-focused omnichannel marketing agency, Marketsmith, Inc. delivers real business impact and is among the nation’s fastest-growing integrated marketing agencies. Born out of direct-to-consumer response marketing, our goal is to use data to optimize brand communication and deliver greater ROI across all channels using the patented algorithms of our MarketsmithIQ marketing analytics platform. We make challenger brands champions.

Marketsmith, Inc. Names Norman Lane EVP Media Investment

CEDAR KNOLLS, NJ – Marketsmith Inc., one of the nation’s leading data science-driven marketing agencies, has named Norman Lane executive vice president, media investment, effective immediately.

Norman Lane

Leveraging its proven MarketsmithIQTM platform, the company is known for the quality of its data and employing the best media negotiators in the business to ensure constant efficiencies and superior outcomes. Data-backed intelligence, paired with human, experience-based insights and relationships, are the agency’s competitive advantage.

Lane recently served as SVP, managing director of ID Media/Orion Worldwide. Prior to that, he was SVP, managing director for ID Media, having also served in the role of SVP, director of media investment and technology.

“We offer brands technology and talent built for the future. We focus on the use of data science and ingenuity. Norm has great talent, and I know he will take our media buying approach to a whole new level that far exceeds where the company has been to date,” said agency president Rob Bochicchio.

Mr. Lane will report directly to Mr. Bochicchio.

Marketsmith Inc. has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative.

As a performance-focused omnichannel marketing agency, Marketsmith, Inc. delivers real business impact and is among the nation’s fastest-growing integrated marketing agencies. Born out of direct-to-consumer response marketing, our goal is to use data to optimize brand communication and deliver greater ROI across all channels using the patented algorithms of our MarketsmithIQ marketing analytics platform. We make challenger brands champions.

Marketsmith, Inc. Promotes Rob Bochicchio to President

Cedar Knolls, NJ – Marketsmith Inc., [MSI] a woman-owned-and-operated data science driven advertising and marketing agency, announces the promotion of Rob Bochicchio to President, from EVP, Media Innovation and Strategy.

Rob Bochicchio

“Marketsmith, Inc., is experiencing growth because we are early adopters to the importance of holding media accountable for results as well as 100 percent media transparency. Our model and platform allow our teams to work with our clients in real time on optimizations, the digital journey and outcomes. Rob has demonstrated an amazing grasp of the importance of that, and he is passionate about the use of data science in the delivery of those outcomes. He is also extraordinary in terms of client care. He is the right person to lead us through this accelerated growth”, said Founder and CEO Monica C. Smith.

Mr. Bochicchio will report directly to Ms. Smith.

MSI has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative.

As a performance focused omnichannel marketing agency, Marketsmith, Inc. delivers real business impact and is among the nation’s fastest growing integrated marketing agencies. Born out of direct-to-consumer response marketing, our goal is to use data to optimize brand communication and deliver greater ROI and positive outcomes across all channels using the patented algorithms of our MarketsmithIQ marketing analytics platform. We make challenger brands champions.

Luis Hernandez Promoted to EVP, Strategy and Customer Experience

Luis Hernandez - EVP, Strategy and Customer Experience

Marketsmith, Inc. is pleased to announce that Luis Hernandez, formerly SVP, Director Digital Strategy, has been promoted to EVP of Strategy & Customer Experience. In this critical role Luis will continue to work with clients on their digital marketing needs, and just as importantly he will ensure that our MarketsmithIQ media technology platform allows our internal teams to be able to quickly ascertain risk, reward and where we scale and save for our clients. Luis will also be leading the charge in ensuring our technology is marketing friendly, effective and that our analytical platforms and new products are digitally progressive and user friendly to our in-house staff and to our clients.

Luis will report directly to Monica C. Smith, our Founder and CEO.

Marketsmith, Inc. Announces Formation of C-Suite

Cedar Knolls, NJ (Wednesday, January 23, 2019) – Marketsmith Inc., [MSI] a woman-owned-and-operated data science driven advertising and marketing agency, announces the formation of their inaugural C-Suite, naming two veteran employees Carina Pologruto, formerly EVP, strategy and innovation to chief innovation officer, while Nasir Michael is elevated from EVP finance and operations as chief financial officer.

“With the tremendous growth we have experienced and our strategic plans for the next 10 years of rapid expansion driven by data science, new product development and acquisition crystalized, Marketsmith enters its 20th year of existence stronger and more determined than ever to be a dominant force in the market,” said Founder and CEO Monica C. Smith.

Mr. Michael’s role will encompass areas critical to the continued financial health of the business. He is charged with seeking out and expanding revenue streams for investments, acquisitions, geo-expansion, operational efficiency and continued growth.

Ms. Pologruto will be responsible for creating more state-of-the-art marketing technology and offering clients predictive analytics found only in the MarketsmithIQ platform. She will lead the company’s technological infrastructure, outcome-driven product innovation, and analytical presentation.

Both Mr. Michael and Ms. Pologruto will report directly to Ms. Smith.

“We chose leaders from within our own organization because I believe we have the finest executive team in the region,” adds Smith. “Unlike many of our competitors, we have the strategic, media and creative firepower combined with our own proprietary technology and data science to deliver measurable business outcomes.

“With performance-focused creative and data science driving media growth, we’re confident in our own – and our client’s – brand acceleration.”

MSI has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative.  As a performance focused omnichannel marketing agency, Marketsmith delivers real business impact for direct-to-consumer, retail and challenger brands in any category.