Why Ad Account Transparency Is Key for Clients
Agencies and clients need to trust each other in the [...]
LGBTQ Marketing Leaders to Know
As Pride Month continues, we want to recognize the LGBTQ [...]
Cord-cutting: Three Things To Know
It should come as no surprise that digital streaming continues [...]
#Lovesac25: A long-term success story
For 25 years Lovesac has been “Rewriting the Rules of [...]
Google Algorithm Core Update: here’s what you need to know
Keep It Simple: Google Algorithm Update Just a few days [...]
NewFronts and upfronts: Where we stand now
Streaming and different forms of digital media continue to monopolize [...]
Corporate Social Responsibility: Mental Health Awareness Month
May is Mental Health Awareness month, and in recent years [...]
Update: Regulations on Cannabis Advertising and Marketing
As cannabis becomes a more mainstream part of our culture [...]
Live shopping is all the rage – how can you use it?
Live shopping has emerged as a new trend in the [...]
How CPE can elevate your brand
In modern-day marketing, using cost per engagement (CPE) as a [...]
What is a QR code, and should you integrate them into your marketing plan?
QR codes have become increasingly popular in marketing and advertising. [...]
Putting it all together: measuring your CTV campaign
So far in our CTV blog series we have provided [...]
Creating the right combo: What OTT is best for you?
From the moment that you define your target audience, the [...]
Where do we go from here? Building your CTV plan.
Getting Started Viewers are willing to watch up to if [...]
Assessing the ConnectedTV Landscape: Where to Start
The TV Media Climate Change The TV industry is experiencing [...]
How did TikTok go from national dance party to national security risk?
TikTok is creating a frenzy in Congress, which could expand [...]
Keep it Simple: Google similar audiences
There are quite a few things to consider before building [...]
Want to build a winning strategy? March Madness might be your key.
Excited to see their favorite teams step out onto the [...]
Is Artificial Intelligence Part of Your Marketing Strategy?
Did you know that AI writing tools can help you create [...]
Update: Marketing Trends for 2023
As we head into the early few weeks of 2023, [...]
Jump-Start the Consumer Journey with Retail Media
The days of popular search engines like Google at the [...]
Interested in Pinterest? Here’s Where to Start!
For most brands, Pinterest isn’t the first platform that comes [...]
What’s Next – Marketing Trends for 2023
As we venture into 2023, it’s time to start developing [...]
Black Friday is Back!
Remember the days of fighting the effects of tryptophan to [...]
Marketsmith Inc. Expands Leadership Team with New Strategic Hires
WHIPPANY, N.J. - November 9, 2022 - PRLog -- Marketsmith Inc, one of the nation's leading [...]
Deals and Discounts, Keeping Holiday Afloat
It’s hard to believe that the end of 2022 [...]
Energy Awareness Month: NJ’s Energy Future
Michael Renna, President and CEO of South Jersey Industries, [...]
Google’s Shift in Search
Have you ever gone to search for something in Google, [...]
Attribution and Modeling: Which is Right for You?
Attribution is likely something you’ve heard about in the last [...]
Paging 2011: Is Tumblr Making a Comeback?
Tumblr gained most of its popularity in 2011 as a [...]
Grab the Popcorn: Is Cinema Advertising Still Viable?
Cineworld, owner of Regal Cinemas and the second-largest cinema chain [...]
In-App Advertising: What You Need to Know About Sports Betting Apps
The NFL made headlines recently by naming its first- ever [...]
2022 Twitter Trends
Twitter has been around since 2006 – can you believe [...]
Marketing Strategy and the Shifting Retail Landscape
The Economic Impact Inflation is skyrocketing – there’s no question [...]
Engaging with the Hispanic Consumer Base
I recently had the opportunity to join Adweek’s Elevate Hispanic [...]
Prime Day: How to Use Black Friday in July to Reach New Customers
Black Friday in July, officially known as Amazon Prime Day, [...]
The Modern Advertising Era: Attribution and Apps
It’s more important than ever that app-based advertisers optimize their [...]
Enter the Metaverse
Discover Who’s in It and Why It Matters Chances are [...]
How To Achieve Your Marketing Goals With Testing
As marketers, we know that a business is worth nothing [...]
A Second Record-Setting Year For GetCoveredNJ
How do you top a record-setting year? By digging even [...]
Tapping into Gaming Advertising
In-Game Advertising: What Is the Value? While TV is traditionally [...]
Benefits of Having a Platform-Certified Media Partner
Did you know that as of 2021, there are somewhere [...]
Empowering Brand Consistency
Last week I had the pleasure of speaking with Barbara [...]
AAPI Heritage Month
Asian American and Pacific Islander Heritage Month (as of 2009, [...]
Keep it Simple: NFTs
One of the biggest parts of being a good marketer [...]
How the Metaverse is Rewriting the Education Experience
More and more companies are embracing the Metaverse, which, simply [...]
Social Media Week – That’s a Wrap!
As Adweek promised, “We’ve entered a new chapter in social [...]
How Michaels Transformed Its Personalization Strategy
All marketers know that personalization is a powerful way to [...]
Mall and Cinema Advertising: Open for Business
In the past, advertising in malls and movie theatres was [...]
The Google Strategy for a Privacy-Led World: Prepare for the Cookieless Future
Consumers are becoming more privacy aware, and as a result, [...]
