Empowering Brand Consistency
Last week I had the pleasure of speaking with Barbara [...]
AAPI Heritage Month
Asian American and Pacific Islander Heritage Month (as of 2009, [...]
Keep it Simple: NFTs
One of the biggest parts of being a good marketer [...]
How the Metaverse is Rewriting the Education Experience
More and more companies are embracing the Metaverse, which, simply [...]
Social Media Week – That’s a Wrap!
As Adweek promised, “We’ve entered a new chapter in social [...]
How Michaels Transformed Its Personalization Strategy
All marketers know that personalization is a powerful way to [...]
Mall and Cinema Advertising: Open for Business
In the past, advertising in malls and movie theatres was [...]
The Google Strategy for a Privacy-Led World: Prepare for the Cookieless Future
Consumers are becoming more privacy aware, and as a result, [...]
First-Party Data – The Key to Success
If you give a marketer a cookie... …Or maybe [...]
Marketsmith Inc. Honored in 26th Annual Webby Awards
Marketsmith Inc. announced today that it has been honored in [...]
Advertising and Marketing Regulations on Cannabis Advertising
Legal cannabis sales in the United States are projected to [...]
The Halo Effect of Media and Sponsorships on Brands
Have you heard of the “halo effect”? It’s a social [...]
What is the Metaverse and What Does it Mean to Advertisers?
What if there was a place where people could interact [...]
Marketsmith Inc. Collaborates with NJ Division of Highway Traffic Safety on “Impaired Driving” Awareness Campaign
Marketsmith is honored to share our recent campaign in collaboration [...]
The Resurgence of QR Codes
Has any other marketing tool had such a resurgence as [...]
How To Win With Recruitment Marketing
The COVID-19 pandemic changed the way the world works. Those [...]
The Future of Upfronts and Newfronts
The Super Bowl LVI was the most-watched Super Bowl in [...]
Marketing the New World of Digital Lottery
Americans spend thousands of dollars on lottery tickets and scratch-offs [...]
Why Your Brand Needs a Cross-Platform Video Strategy
Are you struggling to reach your target audience with one [...]
Top 5 Marketing Trends in Sports
Are you in sports marketing and often find yourself scratching [...]
Influencer Marketing Trends for 2022
We’ve all been there. Scrolling through Instagram, killing time looking [...]
Marketsmith Inc. Collaborates with NJ Department of Health on Latest COVID-19 Vaccination Campaign
Marketsmith is proud to share our recent campaign in collaboration [...]
Direct Mail Trends to Look Out For in 2022
5% of consumers are overwhelmed by the number of online [...]
Lovesac StealthTech and Amazon Prime Video: A Magical Partnership
What do you get when you mix the largest independent [...]
The State of Cookies in 2022
By now you’ve likely heard about Google’s plan to stop [...]
Award-Winning Partnership: Amobee and Marketsmith
Amobee has done it again! This time, they’ve been named [...]
Black Friday 2021: Impact and Holiday Predictions
Black Friday traditionally marks the start of the holiday shopping [...]
Black Friday Marketing 2021: Let’s Keep It Simple
Black Friday transformed last year, with holiday shoppers shifting online [...]
Reddit Marketing Done Right: Let’s Keep It Simple
The learning curve for marketing on Reddit is steeper than [...]
Digital Privacy Updates: A New Era of Digital Marketing?
Are You Protected? Do you know how protected the information [...]
Joseph Sharp Joins Marketsmith Inc. as EVP, Brand Strategy
Sharp comes to Marketsmith with 20+ years of media and [...]
Media Activation to Reach a Changing Urban Audience
How is the American population changing? What about the New [...]
The End of Open Rates is an Open Opportunity
What Google did for cookies, Apple is about to do [...]
NJ Lottery Festival of Ballooning: Strategic Relationships Drive Outcomes
In order to be a premier NJ-based marketing agency, you [...]
Deliver Ads to Your Ideal Audience with Hyper-Targeted Media Buying
Focused Marketing Reaches Consumers with Relevant Messaging Hyper-targeted media buying [...]
Five Steps to Develop a Successful Chatbot Marketing Strategy
1. Make it personalYour messenger bots should consistently deliver relevant [...]
Messenger Bot Marketing: Let’s Keep It Simple
Messenger bot and chatbot use is snowballing. It’s time to [...]
When is the Cookieless World REALLY Coming?
Google Doesn’t Control All of the Cookies You don’t need [...]
PSEG LI Earns Prime Spot During Stanley Cup Playoffs
The Art of Media Relationships in the Stanley Cup In [...]
Instagram Affiliate: A New Stream of Revenue for Creators?
Affiliate Marketing to Spark New Burst of Content Creators on [...]
ROI and ROAS: Take Care of Your Investment
Media as an Asset, Not a Liability Here at Marketsmith, [...]
GameChanger Team Manager App Lives Up to Its Name
From Little Leaguers to All-Americans, all amateur [...]
Revolution Cooking: The Smartest Toaster Product Launch Required The Smartest Strategic Media Plan
“Build a better mousetrap and they’ll beat a path to [...]
Medication Assisted Treatment: Marketsmith and DHS Launch Campaign To Combat Addiction
MAT: Approaching Addiction with Authenticity and [...]
3 Sustainability Tips We Can Learn from Lovesac
Enjoy Earth Day a Little More in Your Lovesac Lovesac [...]
Amazon Search: Sponsored Ads and Product Marketing
Marketsmith is Amazon Advertising Certified! The MSI Search Team is [...]
Are You Prepared for the Cookie-less World?
The 5 Cookie Questions You Should Ask Your Agency Today [...]
Re-imagine What Makes A Great Winning Team
What Does Championship Basketball Have to Do with a [...]
Hyper-Targeting Strategies to Increase ROI
Media Surge White Paper As a marketer, you are [...]
Marketer’s Playbook: The Reason Behind Reddit
Is Your Brand Missing Out by Not Being There? Today, [...]
