How did TikTok go from national dance party to national security risk?
TikTok is creating a frenzy in Congress, which could expand [...]
Keep it Simple: Google similar audiences
There are quite a few things to consider before building [...]
Want to build a winning strategy? March Madness might be your key.
Excited to see their favorite teams step out onto the [...]
Is Artificial Intelligence Part of Your Marketing Strategy?
Did you know that AI writing tools can help you create [...]
Update: Marketing Trends for 2023
As we head into the early few weeks of 2023, [...]
Jump-Start the Consumer Journey with Retail Media
The days of popular search engines like Google at the [...]
Interested in Pinterest? Here’s Where to Start!
For most brands, Pinterest isn’t the first platform that comes [...]
What’s Next – Marketing Trends for 2023
As we venture into 2023, it’s time to start developing [...]
Black Friday is Back!
Remember the days of fighting the effects of tryptophan to [...]
Marketsmith Inc. Expands Leadership Team with New Strategic Hires
WHIPPANY, N.J. - November 9, 2022 - PRLog -- Marketsmith Inc, one of the nation's leading [...]
Deals and Discounts, Keeping Holiday Afloat
It’s hard to believe that the end of 2022 [...]
Energy Awareness Month: NJ’s Energy Future
Michael Renna, President and CEO of South Jersey Industries, [...]
Google’s Shift in Search
Have you ever gone to search for something in Google, [...]
Attribution and Modeling: Which is Right for You?
Attribution is likely something you’ve heard about in the last [...]
Paging 2011: Is Tumblr Making a Comeback?
Tumblr gained most of its popularity in 2011 as a [...]
Grab the Popcorn: Is Cinema Advertising Still Viable?
Cineworld, owner of Regal Cinemas and the second-largest cinema chain [...]
In-App Advertising: What You Need to Know About Sports Betting Apps
The NFL made headlines recently by naming its first- ever [...]
2022 Twitter Trends
Twitter has been around since 2006 – can you believe [...]
Marketing Strategy and the Shifting Retail Landscape
The Economic Impact Inflation is skyrocketing – there’s no question [...]
Engaging with the Hispanic Consumer Base
I recently had the opportunity to join Adweek’s Elevate Hispanic [...]
Prime Day: How to Use Black Friday in July to Reach New Customers
Black Friday in July, officially known as Amazon Prime Day, [...]
The Modern Advertising Era: Attribution and Apps
It’s more important than ever that app-based advertisers optimize their [...]
Enter the Metaverse
Discover Who’s in It and Why It Matters Chances are [...]
How To Achieve Your Marketing Goals With Testing
As marketers, we know that a business is worth nothing [...]
A Second Record-Setting Year For GetCoveredNJ
How do you top a record-setting year? By digging even [...]
Tapping into Gaming Advertising
In-Game Advertising: What Is the Value? While TV is traditionally [...]
Benefits of Having a Platform-Certified Media Partner
Did you know that as of 2021, there are somewhere [...]
Empowering Brand Consistency
Last week I had the pleasure of speaking with Barbara [...]
AAPI Heritage Month
Asian American and Pacific Islander Heritage Month (as of 2009, [...]
Keep it Simple: NFTs
One of the biggest parts of being a good marketer [...]
How the Metaverse is Rewriting the Education Experience
More and more companies are embracing the Metaverse, which, simply [...]
Social Media Week – That’s a Wrap!
As Adweek promised, “We’ve entered a new chapter in social [...]
How Michaels Transformed Its Personalization Strategy
All marketers know that personalization is a powerful way to [...]
Mall and Cinema Advertising: Open for Business
In the past, advertising in malls and movie theatres was [...]
The Google Strategy for a Privacy-Led World: Prepare for the Cookieless Future
Consumers are becoming more privacy aware, and as a result, [...]
First-Party Data – The Key to Success
If you give a marketer a cookie... …Or maybe [...]
Marketsmith Inc. Honored in 26th Annual Webby Awards
Marketsmith Inc. announced today that it has been honored in [...]
Advertising and Marketing Regulations on Cannabis Advertising
Legal cannabis sales in the United States are projected to [...]
The Halo Effect of Media and Sponsorships on Brands
Have you heard of the “halo effect”? It’s a social [...]
What is the Metaverse and What Does it Mean to Advertisers?
What if there was a place where people could interact [...]
Marketsmith Inc. Collaborates with NJ Division of Highway Traffic Safety on “Impaired Driving” Awareness Campaign
Marketsmith is honored to share our recent campaign in collaboration [...]
The Resurgence of QR Codes
Has any other marketing tool had such a resurgence as [...]
How To Win With Recruitment Marketing
The COVID-19 pandemic changed the way the world works. Those [...]
The Future of Upfronts and Newfronts
The Super Bowl LVI was the most-watched Super Bowl in [...]
Marketing the New World of Digital Lottery
Americans spend thousands of dollars on lottery tickets and scratch-offs [...]
Why Your Brand Needs a Cross-Platform Video Strategy
Are you struggling to reach your target audience with one [...]
Top 5 Marketing Trends in Sports
Are you in sports marketing and often find yourself scratching [...]
Influencer Marketing Trends for 2022
We’ve all been there. Scrolling through Instagram, killing time looking [...]
Marketsmith Inc. Collaborates with NJ Department of Health on Latest COVID-19 Vaccination Campaign
Marketsmith is proud to share our recent campaign in collaboration [...]
Direct Mail Trends to Look Out For in 2022
5% of consumers are overwhelmed by the number of online [...]
